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U. S. Brewing Industry Data and Economic Analysis

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ISBN-10: 0262512637

ISBN-13: 9780262512633

Edition: 2009

Authors: Victor J. Tremblay, Carol Horton Tremblay

List price: $35.00
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This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview…    
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Book details

List price: $35.00
Copyright year: 2009
Publisher: MIT Press
Publication date: 1/23/2009
Binding: Paperback
Pages: 398
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.188
Language: English

Victor J. Tremblay is Professor of Economics at Oregon State University.

Carol Horton Tremblay is Associate Professor of Economics at Oregon State University.

Basic Demand and Cost Conditions
Industry Concentration
The Leading Mass-Producing Brewers
Imports and Domestic Specialty Brewers
Product and Brand Proliferation
Strategic Behavior: Price, Advertising, Merger, and Other Strategies
Economic Performance
Public Policy Issues
Concluding Remarks, Forecasts, and Directions for Future Research
Data and Sources
(To obtain the data sets described in this appendix, send a request to Carol Horton Tremblay.)
Beer Containers
Mergers, Ordered by Acquired Firm
Alcohol Content, Standard Serving Size, and Blood Alcohol Concentration