Marketplace of Attention How Audiences Take Shape in a Digital Age

Name: Marketplace of Attention How Audiences Take Shape in a Digital Age
Price: 3.76 USD
Availability: InStock
ISBN: 9780262027861

ISBN-10: 0262027860

ISBN-13: 9780262027861

Edition: 2014

Authors: James G. Webster

List price: $29.95

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Description:

Feature films, television shows, homemade videos, tweets, blogs, and breaking news:digital media offer an always-accessible, apparently inexhaustible supply of entertainment andinformation. Although choices seems endless, public attention is not. How do digital media find theaudiences they need in an era of infinite choice? In The Marketplace ofAttention, James Webster explains how audiences take shape in the digital age.Webster describes the factors that create audiences, including the preferencesand habits of media users, the role of social networks, the resources and strategies of mediaproviders, and the growing impact of media measures -- from ratings to user recommendations.…

Book details

List price: $29.95
Copyright year: 2014
Publisher: MIT Press
Publication date: 8/29/2014
Binding: Hardcover
Pages: 280
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.122
Language: English