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Persuasive Games The Expressive Power of Videogames

ISBN-10: 0262026147

ISBN-13: 9780262026147

Edition: 2007

Authors: Ian Bogost, Will Wright

List price: $45.00
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Description:

Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning. Bogost is both an academic researcher and videogame designer, and Persuasive Gamesreflects both theoretical and a game design goals.
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Book details

List price: $45.00
Copyright year: 2007
Publisher: MIT Press
Publication date: 6/22/2007
Binding: Hardcover
Pages: 432
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 1.936
Language: English

Ian Bogost is Ivan Allen College Distinguished Chair in Media Studies and Professor of Interactive Computing at the Georgia Institute of Technology, a Founding Partner at Persuasive Games LLC, and the coauthor of Newsgames: Journalism at Play (MIT Press, 2010).

Preface
Procedural Rhetoric
Politics
Political Processes
Ideological Frames
Digital Democracy
Advertising
Advertising Logic
Licensing and Product Placement
Advergames
Learning
Procedural Literacy
Values and Aspirations
Exercise
Purposes Of Persuasion
Notes
Bibliography
Index