Eco-Business A Big-Brand Takeover of Sustainability

Name: Eco-Business A Big-Brand Takeover of Sustainability
Price: 5.6 USD
Availability: InStock
ISBN: 9780262018760

ISBN-10: 0262018764

ISBN-13: 9780262018760

Edition: 2013

Authors: Peter Dauvergne, Jane Lister

List price: $28.95

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Description:

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtainedfrom sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set adeadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged tobecome carbon neutral. Today, big-brand companies seem to be making commitments that go beyond theusual "greenwashing" efforts undertaken largely for public relations purposes. InEco-Business, Peter Dauvergne and Jane Lister examine this new corporate embraceof sustainability, its actual accomplishments, and the consequences for the environment. For manyleading-brand companies, these corporate sustainability efforts go…

Book details

List price: $28.95
Copyright year: 2013
Publisher: MIT Press
Publication date: 3/1/2013
Binding: Hardcover
Pages: 204
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.682
Language: English

Peter Dauvergne is Professor of Political Science and Director of the Liu Institute for GlobalIssues at the University of British Columbia. He is the author of the award-winning TheShadows of Consumption: Consequences for the Global Environment (MIT Press) and otherbooks.



Acknowledgments



The Politics of "Big-Brand Sustainability"


The Rise of Eco-Business


The Business of Eco-Business


The Governance Power of Eco-Business


Partnering with Power


The Limits of Eco-Business


A Branded World



The Eco-Business Setting


The Rise of Global Environmentalism


The Growth of Big Retail


Globalization of Production


Scarcity and Instability


The Emerging Middle Class


Competing for the World's Eco-Business



The Eco-Business Market Advantage


Bottom-Line Eco-Efficiency


Top-Line Growth


Choosing Environment and Profit?



Eco-Business Tools of Supply-Chain Power


Capturing Supply-Chain Value


Managing Supply-Chain Risks


Eco-Business Tools for Supply-Chain Control


The Rising Power of Eco-Business



The Supply-Chain Eco-Business of Brand Growth


Securing Resources


Coercing and Cooperating for Added Value


Rolling Back Prices


"Sustainable" Shipping


Connecting with Consumers


Scaling Up Eco-Business



Eco-Business Governance


Big Brands' Governing Authority


Leading and Guiding Business


Keeping Pace with the Global Economy


Ecological Sustainability


Engaging with Eco-Business


Notes


Further Readings


Index