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Eco-Business A Big-Brand Takeover of Sustainability

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ISBN-10: 0262018764

ISBN-13: 9780262018760

Edition: 2013

Authors: Peter Dauvergne, Jane Lister

List price: $28.95
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Description:

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtainedfrom sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set adeadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged tobecome carbon neutral. Today, big-brand companies seem to be making commitments that go beyond theusual "greenwashing" efforts undertaken largely for public relations purposes. InEco-Business, Peter Dauvergne and Jane Lister examine this new corporate embraceof sustainability, its actual accomplishments, and the consequences for the environment. For manyleading-brand companies, these corporate sustainability efforts go deep, reorienting centraloperations and extending through global supply chains. Yet, as Dauvergne and Lister point out, thesecompanies are doing this not for the good of the planet but for their own profits and market sharein a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groupsand governments are partnering with these companies, eager to reap the governance potential ofeco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved bybig-brand companies limit the potential for finding deeper solutions to pressing environmentalproblems and reinforce runaway consumption. Eco-business promotes the sustainability of bigbusiness, not the sustainability of life on Earth.
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Book details

List price: $28.95
Copyright year: 2013
Publisher: MIT Press
Publication date: 3/1/2013
Binding: Hardcover
Pages: 204
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.682
Language: English

Peter Dauvergne is Professor of Political Science and Director of the Liu Institute for GlobalIssues at the University of British Columbia. He is the author of the award-winning TheShadows of Consumption: Consequences for the Global Environment (MIT Press) and otherbooks.

Acknowledgments
The Politics of "Big-Brand Sustainability"
The Rise of Eco-Business
The Business of Eco-Business
The Governance Power of Eco-Business
Partnering with Power
The Limits of Eco-Business
A Branded World
The Eco-Business Setting
The Rise of Global Environmentalism
The Growth of Big Retail
Globalization of Production
Scarcity and Instability
The Emerging Middle Class
Competing for the World's Eco-Business
The Eco-Business Market Advantage
Bottom-Line Eco-Efficiency
Top-Line Growth
Choosing Environment and Profit?
Eco-Business Tools of Supply-Chain Power
Capturing Supply-Chain Value
Managing Supply-Chain Risks
Eco-Business Tools for Supply-Chain Control
The Rising Power of Eco-Business
The Supply-Chain Eco-Business of Brand Growth
Securing Resources
Coercing and Cooperating for Added Value
Rolling Back Prices
"Sustainable" Shipping
Connecting with Consumers
Scaling Up Eco-Business
Eco-Business Governance
Big Brands' Governing Authority
Leading and Guiding Business
Keeping Pace with the Global Economy
Ecological Sustainability
Engaging with Eco-Business
Notes
Further Readings
Index