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Eco-Business A Big-Brand Takeover of Sustainability

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ISBN-10: 0262018764

ISBN-13: 9780262018760

Edition: 2013

Authors: Peter Dauvergne, Jane Lister

List price: $28.95
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Description:

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtainedfrom sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set adeadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged tobecome carbon neutral. Today, big-brand companies seem to be making commitments that go beyond theusual "greenwashing" efforts undertaken largely for public relations purposes. InEco-Business, Peter Dauvergne and Jane Lister examine this new corporate embraceof sustainability, its actual accomplishments, and the consequences for the environment. For manyleading-brand companies, these corporate sustainability efforts go…    
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Book details

List price: $28.95
Copyright year: 2013
Publisher: MIT Press
Publication date: 3/1/2013
Binding: Hardcover
Pages: 204
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.682
Language: English

Peter Dauvergne is Professor of Political Science and Director of the Liu Institute for GlobalIssues at the University of British Columbia. He is the author of the award-winning TheShadows of Consumption: Consequences for the Global Environment (MIT Press) and otherbooks.

Acknowledgments
The Politics of "Big-Brand Sustainability"
The Rise of Eco-Business
The Business of Eco-Business
The Governance Power of Eco-Business
Partnering with Power
The Limits of Eco-Business
A Branded World
The Eco-Business Setting
The Rise of Global Environmentalism
The Growth of Big Retail
Globalization of Production
Scarcity and Instability
The Emerging Middle Class
Competing for the World's Eco-Business
The Eco-Business Market Advantage
Bottom-Line Eco-Efficiency
Top-Line Growth
Choosing Environment and Profit?
Eco-Business Tools of Supply-Chain Power
Capturing Supply-Chain Value
Managing Supply-Chain Risks
Eco-Business Tools for Supply-Chain Control
The Rising Power of Eco-Business
The Supply-Chain Eco-Business of Brand Growth
Securing Resources
Coercing and Cooperating for Added Value
Rolling Back Prices
"Sustainable" Shipping
Connecting with Consumers
Scaling Up Eco-Business
Eco-Business Governance
Big Brands' Governing Authority
Leading and Guiding Business
Keeping Pace with the Global Economy
Ecological Sustainability
Engaging with Eco-Business
Notes
Further Readings
Index