Gurus and Oracles The Marketing of Information

Name: Gurus and Oracles The Marketing of Information
Price: 5.6 USD
Availability: InStock
ISBN: 9780262016940

ISBN-10: 026201694X

ISBN-13: 9780262016940

Edition: 2011

Authors: Miklos Sarvary

List price: $34.00

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $5.60

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

We live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special…

Book details

List price: $34.00
Copyright year: 2011
Publisher: MIT Press
Publication date: 12/16/2011
Binding: Hardcover
Pages: 200
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

Miklos Sarvary is Professor of Marketing, Dean of Executive Education, and Director of the Learning Information Center at INSEAD, Fontainebleau, France.