List price: $34.00Copyright year: 2011Publisher: MIT PressPublication date: 12/16/2011Binding: HardcoverPages: 200Size: 6.25" wide x 9.00" long x 0.75" tall Weight: 0.880Language: English
Miklos Sarvary is Professor of Marketing, Dean of Executive Education, and Director of the Learning Information Center at INSEAD, Fontainebleau, France.
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