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Strategic Marketing Management Cases

ISBN-10: 0256261253

ISBN-13: 9780256261257

Edition: 6th 1999

Authors: David W. Cravens, Charles W. Lamb, Victoria L. Crittenden

List price: $66.00
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Book details

List price: $66.00
Edition: 6th
Copyright year: 1999
Publisher: McGraw-Hill School Education Group
Binding: Hardcover
Language: English

Market-Driven Strategy
Enterprise Rent-A-Carp. 14
Coca-Cola (Japan) Companyp. 27
Battered Women Fighting Back!p. 36
Wind Technologyp. 45
The Metropolitan Museum of Artp. 51
California Valley Wine Companyp. 66
Market Orientation and Organizational Learning
Navistar International Transportation Corporationp. 87
Floral Farmsp. 97
Quality Plastics International S.A. de C.V.p. 104
Food Lion, Inc.p. 111
Banco Nacional de Comercio Exterior, S.N.C.p. 122
Optical Fiber Corporationp. 132
Growth Strategies
Golden Valley Microwave Foods, Inc.p. 152
Blockbuster Entertainment Corporationp. 159
SystemSoft Corporationp. 172
Angostura Bitters, Inc.p. 183
The Bacova Guild, Ltd.p. 191
The Faith Mountain Companyp. 206
Market Target Strategies
Amtech Corporationp. 238
During AG (Fottle)p. 250
Murphy Brewery Ireland, Limitedp. 264
Shorin-Ryu Karate Academyp. 279
LoJack Corporationp. 295
Algonquin Power and Light Companyp. 307
Marketing Relationship Strategies
ABB Traction Inc.p. 323
Ambrosia Corporation-San Augustp. 332
Electro-Products Limitedp. 347
Southern Home Developersp. 354
Konark Television Indiap. 365
Powrtron Corporationp. 375
Taurus Hungarian Rubber Worksp. 385
Marketing Program Development
Dunkin' Donutsp. 411
Rollerblade, Inc.p. 418
L'Oreal Nederland B.V.p. 424
Apache Power, Inc.p. 434
Capitalp. 440
National Breweriesp. 461
Chemical Additives Corporation-Specialty Products Groupp. 469
Planning, Organizing, and Implementing Marketing Plans and Assessing Performance
CUTCO Internationalp. 491
Yoplait USAp. 521
Cima Mountaineering, Inc.p. 527
Longevity Healthcare Systems, Inc.p. 544
La-Z-Boy Chair Companyp. 559
Bear Creek Golf Rangep. 576
Wentworth Industrial Cleaning Suppliesp. 591
Marketing Financial Analysisp. 606
Guide to Case Analysisp. 612
Index of Casesp. 623
Table of Contents provided by Blackwell. All Rights Reserved.