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International and Global Marketing : Concepts and Cases

ISBN-10: 0256218943

ISBN-13: 9780256218947

Edition: 2nd 1998

Authors: Taylor W. Meloan, John L. Graham

List price: $66.25
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Description:

This text is a combination of 32 readings and 10 cases and is organised along the same lines as well-known core texts. With an emphasis on strategic marketing, the sources for the articles include Harvard Business Review.
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Book details

List price: $66.25
Edition: 2nd
Copyright year: 1998
Publisher: McGraw-Hill Higher Education
Binding: Paperback
Pages: 464
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 1.496
Language: English