Corporate Communication

Name: Corporate Communication
Price: 3.59 USD
Availability: InStock
ISBN: 9780256217230

ISBN-10: 0256217238

ISBN-13: 9780256217230

Edition: 2nd 1998

Authors: Paul A. Argenti

List price: $54.38

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $3.59

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

With new chapters on corporate philanthropy, government affairs and community relations, this book has been extensively re-written, including both text and cases.

Book details

List price: $54.38
Edition: 2nd
Copyright year: 1998
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 288
Size: 7.50" wide x 9.50" long x 0.50" tall
Weight: 0.946
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide



The Changing Environment for Business Case


Communicating Strategically Case


An Overview of the Corporate Communication Function Case: Dell Computer Corporation


Identity, Image and Reputation Case


Corporate Advertising Exercise: Corporate Ad Samples


Media Relations Case: Adolph Coors Company


Internal Communication Case: Westwood Publishing


Investor Relations Case: Steelcase, Inc


Government Relations Case: Disney's America Theme Park


Crisis Communications Case: Coca-Cola India