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Corporate Communication

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ISBN-10: 0256217238

ISBN-13: 9780256217230

Edition: 2nd 1998

Authors: Paul A. Argenti

List price: $54.38
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Description:

With new chapters on corporate philanthropy, government affairs and community relations, this book has been extensively re-written, including both text and cases.
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Book details

List price: $54.38
Edition: 2nd
Copyright year: 1998
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 288
Size: 7.50" wide x 9.50" long x 0.50" tall
Weight: 0.946
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

The Changing Environment for Business Case
Communicating Strategically Case
An Overview of the Corporate Communication Function Case: Dell Computer Corporation
Identity, Image and Reputation Case
Corporate Advertising Exercise: Corporate Ad Samples
Media Relations Case: Adolph Coors Company
Internal Communication Case: Westwood Publishing
Investor Relations Case: Steelcase, Inc
Government Relations Case: Disney's America Theme Park
Crisis Communications Case: Coca-Cola India