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Formulation, Implementation and Control of Competitive Strategy

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ISBN-10: 0256216606

ISBN-13: 9780256216608

Edition: 6th 1997

Authors: John A. Pearce, Richard B. Robinson

List price: $41.75
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Book details

List price: $41.75
Edition: 6th
Copyright year: 1997
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 448
Size: 8.27" wide x 10.24" long
Weight: 2.486
Language: English

Overview of Strategic Management
Strategic Management
Strategy Formulation
Defining the Company's Mission and Social Responsibility
The External Environment
The Global Environment: Strategic Considerations for Multinational Firms
Environmental Forecasting
Internal Analysis
Formulating Long-Term Objectives and Grand Strategies
Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages
Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value
Strategy Implementation
Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment
Implementing Strategy through Restructuring and Reengineering the Company's Structure, Leadership, and Culture
Strategic Control and Continuous Improvement
Index