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Playing to Win Sports, Video Games, and the Culture of Play

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ISBN-10: 0253015022

ISBN-13: 9780253015020

Edition: 2015

Authors: Thomas P. Oates, Andrew Baerg, Meredith M. Bagley, Michael L. Butterworth, Perri Campbell

List price: $26.00
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Description:

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which…    
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Book details

List price: $26.00
Copyright year: 2015
Publisher: Indiana University Press
Publication date: 1/12/2015
Binding: Paperback
Pages: 252
Size: 6.02" wide x 8.98" long x 0.71" tall
Weight: 0.858

Michael L. Butterworth (PhD, Indiana University) is director and associate professor of the School of Communication Studies at Ohio University.� He is the author of Baseball and Rhetorics of Purity: The National Pastime and American Identity during the War on Terror , as well numerous scholarly articles in such journals as Communication and Critical/Cultural Studies , Communication & Sport , Communication , Culture & Critique , Critical Studies in Media Communication , and the Quarterly Journal of Speech .� He has taught undergraduate and graduate courses in communication and sport, with particular emphasis on metaphor, myth, and politics.� He also serves as the founding executive…