Saving the World A Brief History of Communication for Development and Social Change

ISBN-10: 0252078446

ISBN-13: 9780252078446

Edition: 2012

Authors: Emile G. McAnany

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Description:

 This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis,Saving the Worldargues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
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Book details

List price: $25.00
Copyright year: 2012
Publisher: University of Illinois Press
Publication date: 3/20/2012
Binding: Paperback
Pages: 200
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.682
Language: English

Preface
Acknowledgments
Introduction: Communication in the Lives of the Globe
Saving the World: Beginnings of Communication for Development
Globalization, Discourse, and Development Communication: UNESCO as Prime Mover
Communication for Development: Does It Work?
Rethinking the Paradigm: The Dependency Phase
Another Paradigm: Participatory Communication
Paradigm for a New Millennium: Social Entrepreneurship
Past, Present, and Future: An Agenda for 2015 and Beyond
The Future: Some Final Thoughts
References
Index
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