Consumer Trap Big Business Marketing in American Life

Name: Consumer Trap Big Business Marketing in American Life
Price: 6.73 USD
Availability: InStock
ISBN: 9780252072642

ISBN-10: 0252072642

ISBN-13: 9780252072642

Edition: 2003

Authors: Michael Dawson

List price: $28.00

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'The Consumer Trap' blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens.

Book details

List price: $28.00
Copyright year: 2003
Publisher: University of Illinois Press
Publication date: 12/15/2004
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.474
Language: English




Thinking the unthinkable



The marketing race



The targeting race



The motivation research race



The product management race



The sales communications race



Macromarketing and public subsidy



The globalization of marketing



The consumer trap



Escaping the consumer trap