Art of the Start 2. 0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Name: Art of the Start 2. 0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Availability: InStock
ISBN: 9780241187265

ISBN-10: 0241187265

ISBN-13: 9780241187265

Edition: 2015

Authors: Guy Kawasaki

List price: $10.99

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Description:

Fully revised and updated for the first time in a decade - Guy Kawasaki's iconic, bestselling guide for startups of all kinds. Now featuring the latest wisdom about social media and many other topics. A new product, a new service, a new company, a new division, a new organization, a new anything-where there's a will, here's the way.Whether you are an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles and websites that many startups get bogged down to the point of paralysis. Or they focus on the wrong priorities and face bankruptcy…

Book details

List price: $10.99
Copyright year: 2015
Publisher: Penguin Group (USA) Incorporated
Publication date: 3/5/2015
Binding: Paperback
Pages: 256
Size: 5.98" wide x 9.06" long
Weight: 0.726
Language: English

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.