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Record Label Marketing

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ISBN-10: 0240807871

ISBN-13: 9780240807874

Edition: 2005

Authors: Amy Macy, Paul Allen, Thomas W. Hutchison

List price: $48.95
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Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practiced in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry.
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Book details

List price: $48.95
Copyright year: 2005
Publisher: Taylor & Francis Group
Publication date: 12/14/2005
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 2.288
Language: English

Market, concepts and Definition
Markets, Market Segmentation and Consumer Behavior
The US Industry Numbers
Record Label Operations
The Profit and Loss Statement
SoundScan and the Music Business
How Radio Works
Charts, Airplay and Promotion
Publicity of Recorded Music
Advertising in the recorded Industry
The Music Retail Environment
Grassroots Marketing
Internet Marketing
Music Videos
The International Recording Industry
Tour Support and Promotional Touring
Special Products and Special Markets
Marketing Research
The Recording Industry of the Future
The Market Plan
Example Marketing Plan