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Preface | |
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Special Thanks | |
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About the Author | |
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Rock and Roots | |
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The L.A. Goldrush--Thirty Years of Studio Excellence | |
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Yesterday, Today, and Tomorrow--Where We've Been and Where We're Going | |
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Going Global - The New Realities | |
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The Global Recording Village Is Now | |
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What Is World Class? | |
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Motherships and Satellites: The New Generation | |
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So You Want to Build a Recording Studio? | |
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Tips for the Smaller Studio | |
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Creating and Maintaining Success | |
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Twelve Steps Toward Better Management | |
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YOUR Studio Time | |
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Management by Exception | |
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Covet Your Second Thoughts | |
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Praise and Productivity | |
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Diversify or Die | |
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Audio Recording in the 21st Century | |
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Diversification: Providing New Services to Different Clients | |
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Secrets of Success on the New Recording Frontier | |
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Creative Marketing and Promotion | |
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Pro-Audio Pro-Motion | |
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Attracting the Client: Record, Film, and Television Companies | |
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Attracting the Mix: Music Producers and Audio Engineers | |
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Working (with) the Press | |
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Market-Driven Profit Centers--Finding Your Niche | |
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Financial Concerns | |
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Protect Your Success | |
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Profit Today, Prepare for Tomorrow | |
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Profit from Your Financial Statements | |
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The Art of Credit and Collection | |
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Equipment Leasing--Is It for You? | |
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Sound Economics | |
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Smart Studio Pricing | |
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Examining Your Profit Centers | |
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A Few Good Chess Moves Can Boost Your Profitability | |
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Learn from Outsiders What Is Best for Your Business | |
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The Importance of Conventions | |
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AES the Smart Way | |
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AES Europe--A Different Perspective | |
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NAB Means New Audio Business | |
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Efficient Facility Management | |
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Communication Then and Now | |
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Good Insurance Is the Best Policy | |
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Projecting Future Business--While You Enjoy It! | |
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The Paper Tiger Can Destroy You--Training Is the Answer | |
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The Sound of Money | |
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Absolute Symbiosis--Suppliers and Providers | |
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The Changing Roles of Music Producer and Audio Engineer | |
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Console Obsolescence--What Do I Do Now? | |
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Acoustics for the 21st Century | |
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The Second Digital Revolution | |
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Recording for Profit--The $ound of Money | |
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Epilogue: Woodstock '94--A Major Pro Audio Case History | |
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The Record Plant--A Legacy of Hits | |
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Financial Statements | |
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Studio Business Forms | |