Beyond Powerful Radio A Communicator's Guide to the Internet Age--News, Talk, Information and Personality for Broadcasting, Podcasting, Internet, Radio

Name: Beyond Powerful Radio A Communicator's Guide to the Internet Age--News, Talk, Information and Personality for Broadcasting, Podcasting, Internet, Radio
Price: 16.75 USD
Availability: InStock
ISBN: 9780240522241

ISBN-10: 0240522249

ISBN-13: 9780240522241

Edition: 2nd 2011 (Revised)

Authors: Valerie Geller

List price: $62.95

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Book details

List price: $62.95
Edition: 2nd
Copyright year: 2011
Publisher: Routledge
Publication date: 5/6/2011
Binding: Paperback
Pages: 514
Size: 7.56" wide x 9.06" long x 0.91" tall
Weight: 2.024



Foreword


Introduction



Tools: Creating Content for Any Platform



Creating Powerful Content-No Longer ï¿½Just Radioï¿½



Are You a Generator or a Reactor?



Personality Radio & Morning Shows



From Rock to Talk (and For Anyone Who Wants to Do a Talk Show)



Local vs. National Programming



Performance & Formatics



Finding & Developing Talent



Airchecking



High-Ego Talent



Avoiding Burnout



Show Prep



Producers-Facing the Blank Page



Radio Talk Shows



Call Screening



Interview Techniques-for Journalists, Talk Hosts & Music Personalities



Public Service Announcements



Storytelling & Voice



Becoming a Powerful Storyteller



Your Voice-Improving Your Instrument



Creating Powerful News



Creating Powerful News



In Case of Emergency



Citizen Journalism



Traffic & Weather Together



Newswriting



News Anchoring



Multi-version News



Integrating News & Talk for Radio, TV & the Web



Integrating Radio & TV News



Working Across Multi-Platforms



Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, & Beyond…



Marketing Content



Promotion



Branding-Building the Brand Beyond Radio



Making Money



Sales & Commercials



Fundraising & Giving



Understanding the Audience



LifeStage Demographics



Research



Final Notes



Final Notes


Acknowledgements


Permissions


Resources


About the Author


Index