Creating Powerful Radio Getting, Keeping and Growing Audiences: News, Talk, Information and Personality Broadcast, HD, Satellite and Internet

Name: Creating Powerful Radio Getting, Keeping and Growing Audiences: News, Talk, Information and Personality Broadcast, HD, Satellite and Internet
Price: 5.87 USD
Availability: InStock
ISBN: 9780240519289

ISBN-10: 0240519280

ISBN-13: 9780240519289

Edition: 2nd 2007

Authors: Valerie Geller, Turi Ryder

List price: $44.95

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Description:

'Creating Powerful Radio' details the proven techniques which can be used to guide programmers and talent to the next level of performance.

Book details

List price: $44.95
Edition: 2nd
Copyright year: 2007
Publisher: Taylor & Francis Group
Publication date: 4/30/2007
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.430
Language: English



Permissions


Foreword


Acknowledgments


Introduction



Creating Powerful Radio



Finding and Developing Talent



Generators and Reactors



Performance and Formatics



Morning Shows



From Rock to Talk



Talk Shows



Integrating News and Talk



Interviews



Show Prep



Producers



Call Screening



High-Ego Talent



News



Traffic and Weather Together



Newswriting



News Anchoring



Multi-version News



Integrating Radio and TV News



Public Service Announcements



Avoiding Burnout



Airchecking



Promotion



Sales and Commercials



LifeStage Demographics



Research



Final Notes


Resources


Index