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If You're in a Dogfight, Become a Cat! Strategies for Long-Term Growth

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ISBN-10: 0231174837

ISBN-13: 9780231174831

Edition: N/A

Authors: Leonard Sherman

List price: $20.00
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Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their…    
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Book details

List price: $20.00
Publisher: Columbia University Press
Publication date: 6/5/2020
Binding: Paperback
Pages: 360
Size: 6.02" wide x 8.98" long x 0.94" tall
Weight: 1.474
Language: English