Creative Strategy A Guide for Innovation

Name: Creative Strategy A Guide for Innovation
Price: 3.59 USD
Availability: InStock
ISBN: 9780231160520

ISBN-10: 0231160526

ISBN-13: 9780231160520

Edition: 2013

Authors: William Duggan

List price: $27.95

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Description:

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" --…

Book details

List price: $27.95
Copyright year: 2013
Publisher: Columbia University Press
Publication date: 12/4/2012
Binding: Hardcover
Pages: 176
Size: 0.65" wide x 0.91" long x 0.07" tall
Weight: 0.836
Language: English