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Designing for Growth A Design Thinking Tool Kit for Managers

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ISBN-10: 0231158386

ISBN-13: 9780231158381

Edition: 2011

Authors: Jeanne Liedtka, Tim Ogilvie

List price: $20.50
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Description:

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a…    
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Book details

List price: $20.50
Copyright year: 2011
Publisher: Columbia University Press
Publication date: 7/8/2011
Binding: Hardcover
Pages: 248
Size: 9.00" wide x 9.00" long x 0.75" tall
Weight: 1.782
Language: English