Audience Evolution New Technologies and the Transformation of Media Audiences

Name: Audience Evolution New Technologies and the Transformation of Media Audiences
Price: 12.12 USD
Availability: InStock
ISBN: 9780231150354

ISBN-10: 0231150350

ISBN-13: 9780231150354

Edition: 2010

Authors: Philip M. Napoli

List price: $28.00

30 day, 100% satisfaction guarantee!

Buy new: $27.62

Marketplace

4 new & used from $12.12

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally.Napoli…

Book details

List price: $28.00
Copyright year: 2010
Publisher: Columbia University Press
Publication date: 11/30/2010
Binding: Paperback
Pages: 272
Size: 0.62" wide x 0.90" long x 0.06" tall
Weight: 0.792
Language: English

Philip M. Napoli is an assistant professor of communications and media management in the graduate school of business at Fordham University. He is the author of Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media.



List of Illustrations


Preface


Introduction



Contextualizing Audience Evolution



The Transformation of Media Consumption



The Transformation of Audience Information Systems



Contesting Audiences



The Implications of Audience Evolution


Notes


References


Index