Business, Not Politics The Making of the Gay Market

Name: Business, Not Politics The Making of the Gay Market
Price: 57.82 USD
Availability: InStock
ISBN: 9780231127349

ISBN-10: 0231127340

ISBN-13: 9780231127349

Edition: 2004

Authors: Katherine Sender

List price: $60.00

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Description:

Katherine Sender explores the relationship between the business of marketing to gay consumers & the politics of gay rights & identity. She contends that the gay community is a construction, an imagined community, & that marketing has played a part in the constitution of this community.

Book details

List price: $60.00
Copyright year: 2004
Publisher: Columbia University Press
Publication date: 1/5/2005
Binding: Hardcover
Pages: 320
Size: 0.64" wide x 0.93" long x 0.09" tall
Weight: 1.298
Language: English




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Professional homosexuals



How gay is too gay?



Selling America's most affluent minority



Neither fish nor fowl



Sex sells



Just like you



Pitching the gay market



The gay marketers