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Business, Not Politics The Making of the Gay Market

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ISBN-10: 0231127340

ISBN-13: 9780231127349

Edition: 2004

Authors: Katherine Sender

List price: $55.00
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Description:

Katherine Sender explores the relationship between the business of marketing to gay consumers & the politics of gay rights & identity. She contends that the gay community is a construction, an imagined community, & that marketing has played a part in the constitution of this community.
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Book details

List price: $55.00
Copyright year: 2004
Publisher: Columbia University Press
Publication date: 1/5/2005
Binding: Hardcover
Pages: 320
Size: 6.50" wide x 9.50" long x 0.90" tall
Weight: 1.298
Language: English

The business and politics of gay marketing
Evolution, not revolution
Professional homosexuals
How gay is too gay?
Selling America's most affluent minority
Neither fish nor fowl
Sex sells
Just like you
Pitching the gay market
The gay marketers