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Columbia History of American Television

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ISBN-10: 0231121644

ISBN-13: 9780231121644

Edition: 2007

Authors: Gary R. Edgerton, Gary Edgerton

List price: $105.00
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Description:

Television is a form of media without equal. It has revolutionized the way we learn about and communicate with the world and has reinvented the way we experience ourselves and others. More than just cheap entertainment, TV is an undeniable component of our culture and contains many clues to who we are, what we value, and where we might be headed in the future. Media historian Gary R. Edgerton follows the technological developments and increasing cultural relevance of TV from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He begins with the laying of the first telegraph line in 1844, which gave rise to the idea that images and sounds could be transmitted over long distances. He then considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country. He talks of the birth of prime time and cable, the influence of innovators like Sylvester "Pat" Weaver, Roone Arledge, and Ted Turner, as well as television's entrance into the international market, describing the ascent of such programs as Dallasand The Cosby Show, and the impact these exports have had on transmitting American culture abroad. Edgerton concludes with a discerning look at our current Digital Era (1995-present) and the new forms of instantaneous communication that continue to change America's social, political, and economic landscape. Richly researched and engaging, Edgerton's history tracks television's growth into a convergent technology, a global industry, a social catalyst, a viable art form, and a complex and dynamic reflection of the American mind and character. It took only ten years for television to penetrate thirty-five million households, and by 1983, the average home kept their set on for more than seven hours a day. The Columbia History of American Televisionilluminates our complex relationship with this singular medium and provides historical and critical knowledge for understanding TV as a technology, an industry, an art form, and an institutional force.
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Book details

List price: $105.00
Copyright year: 2007
Publisher: Columbia University Press
Publication date: 10/12/2007
Binding: Hardcover
Pages: 512
Size: 7.25" wide x 10.00" long x 1.75" tall
Weight: 2.398
Language: English

Acknowledgments
Introduction
Going Public
An Idea Whose Time Had Come: Imagining Television-Before 1940
Not Going According to Plan: Remodeling the Tube in a Time of Crisis-1940-1947
Learning to Live with Television: Technology, Gender, and America's Early TV Audiences
Becoming National
Here Comes Television: Remaking American Life-1948-1954
The Halcyon Years: Beyond Anyone's Wildest Dream-1955-1963
Television and the Presidency: Eisenhower and Kennedy
Becoming International
A Great Awakening: Prime Time for Network Television-1964-1975
The Sky's the Limit: Satellites, Cable, and the Reinvention of Television-1976-1991
The Changing Face of Television: Turner Broadcasting System
Becoming Global
The Business of America Is Show Business: U.S. TV in Global Context-1992-Present
The Greatest Show on Earth: The Cosby Show and the Ascent of U.S. Sitcoms in the Global Television Marketplace
Tune in Locally, Watch Globally: The Future of Television in the Age of the Internet
Notes
General Index
Television Programming Index