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| List of figures | |
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| List of tables | |
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| List of boxes | |
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| Preface | |
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| Guided tour | |
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| Innovation, Globalization and Commoditization | |
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| Learning objectives | |
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| Innovation | |
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| What is innovation? | |
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| The twin challenges of globalization and commoditization | |
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| Thinking like an innovator | |
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| Making innovations profitable | |
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| About this book | |
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| Innovation Workout: Reversing assumptions | |
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| Case study: Apple's (iPod + iTunes) innovation | |
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| Chapter questions for review | |
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| Chapter 1: Key points | |
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| Notes | |
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| Understanding Innovation | |
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| Learning objectives | |
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| The shift from research to development | |
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| Innovation for marketability: features, constraints and figures of merit | |
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| The long tail | |
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| When do you have an 'innovation'? | |
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| The nature of innovation | |
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| How business gets innovation wrong | |
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| Innovation Workout: Attribute segmentation | |
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| Case study: Ford's Model T | |
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| Chapter questions for review | |
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| Chapter 2: Key points | |
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| Notes | |
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| Assessing the Potential of an Innovation | |
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| Learning objectives | |
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| The mystery of demand | |
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| Exploring potential demand for an innovation | |
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| Quizzing | |
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| Walking through the customer experience | |
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| The feature map | |
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| Creative tension | |
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| Innovation Workout: Mind maps | |
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| Case study: Viagra | |
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| Chapter questions for review | |
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| Chapter 3: Key points | |
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| Notes | |
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| Business Models | |
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| Learning objectives | |
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| A 'scientific method' for business | |
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| Strategy and business models | |
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| Storytelling | |
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| Tying narrative to numbers | |
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| Value maps | |
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| The mechanics of value generation | |
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| Value flows | |
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| Growth, change and risk | |
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| Innovation Workout: Morphological boxes | |
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| Case study: Mad Catz Interactive, Inc. | |
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| Chapter questions for review | |
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| Chapter 4: Key points | |
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| Notes | |
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| Assessing and Managing Capabilities | |
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| Learning objectives | |
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| Capabilities and competences | |
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| A resource-based view of strategy | |
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| Alignment of competences and assets | |
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| Acquiring new capabilities | |
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| Innovation Workout: Forced splits | |
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| Case study: Paxil | |
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| Chapter questions for review | |
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| Chapter 5: Key points | |
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| Notes | |
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| Service Innovations | |
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| Learning objectives | |
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| Service innovation | |
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| Defining 'services' | |
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| Financial services | |
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| Service innovations that engineer financial risk | |
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| Innovation in logistics and supply-chain operations | |
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| Consumer education, warranty and aftermarket services | |
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| Innovation Workout: John Sterman's beer game | |
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| Case study: Amazon's identity crisi | |
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| Chapter questions for review | |
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| Chapter 6: Key points | |
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| Notes | |
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| Protecting Innovations | |
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| Learning objectives | |
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| Laws | |
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| Intellectual property law | |
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| Patents | |
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| Copyrights | |
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| Commercial identifiers | |
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| Trade secrets | |
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| Other contractual IP rights | |
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| Thinking strategically about IP | |
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| Innovation Workout: Computing your risk for keeping a secret | |
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| Case study: Hitachi's patent strategy | |
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| Chapter questions for review | |
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| Chapter 7: Key points | |
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| Notes | |
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| Entrance Strategies for Innovations | |
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| Learning objectives | |
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| Assessing the competitive terrain for an innovation | |
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| Analysing your current business portfolio | |
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| Competitive options | |
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| When to use options strategies | |
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| A discovery-driven entrance strategy | |
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| The most important sales are the first three sales | |
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| Lead-steer customers | |
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| Competitive response | |
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| First-mover advantage | |
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| Innovation Workout: Force-field analysis | |
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| Case study: Triumph and Victory enter the market | |
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| Chapter questions for review | |
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| Chapter 8: Key points | |
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| Notes | |
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| Technology and the Growth of Productivity | |
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| Learning objectives | |
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| Technology acceleration | |
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| Disruptive innovations | |
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| Organizational scaling | |
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| Geographical scaling | |
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| Alliances | |
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| Innovation Workout: Visualization | |
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| Case study: Yamaha Piano | |
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| Chapter questions for review | |
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| Chapter 9: Key points | |
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| Notes | |
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| Communities, Networks and Reputation | |
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| Learning objectives | |
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| Network effects | |
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| Value drivers in network economics | |
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| Standards, lock-in and critical mass | |
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| Social networks in the city | |
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| Brands and reputation | |
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| Innovation Workout: Inductive reasoning in brand development | |
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| Case study: the Craigslist network | |
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| Chapter questions for review | |
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| Chapter 10: Key points | |
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| Notes | |
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| Financing Innovations | |
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| Learning objectives | |
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| Two markets | |
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| The role of financial analysis and the market | |
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| Financial analysis for innovations | |
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| Strategy drivers and figures of merit | |
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| The ROI figure of merit | |
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| The profit figure of merit | |
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| The sales revenue figure of merit | |
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| Strategy models | |
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| The behavioural model | |
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| The forecast model | |
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| Scenario analysis and decision trees | |
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| Monte Carlo simulations | |
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| Real options in innovation strategy | |
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| Discount model | |
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| Terminal dividend | |
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| Further study | |
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| Innovation Workout: Scenario analysis | |
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| Case study: Behavioural and strategy models for valuing eBay's business | |
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| Chapter questions for review | |
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| Chapter 11: Key points | |
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| Notes | |
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| Understanding and Managing Creative People | |
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| Learning objectives | |
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| Types of creative people | |
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| How successful technology companies manage creative teams | |
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| Creative minds | |
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| Traits of creative people | |
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| Traits of creative societies | |
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| Innovation Workout: Brainstorming | |
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| Case study: Q&A with jazz vibraphonist Gary Burton who talks about managing creative people | |
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| Chapter questions for review | |
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| Chapter 12: Key points | |
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| Notes | |
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| Society and Innovation | |
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| Learning objectives | |
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| The innovation society | |
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| Innovation's role in economics | |
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| Categories of research expenditure | |
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| Technology, talent and tolerance | |
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| Innovation Workout: Putting it all together (with a digression on 'the blues') | |
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| Case study: Meade reaches for the stars | |
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| Chapter questions for review | |
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| Chapter 13: Key points | |
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| Notes | |
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| Further reading | |
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| Bibliography | |
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| Index | |