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Global Innovation Management A Strategic Approach

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ISBN-10: 0230524915

ISBN-13: 9780230524910

Edition: 2008

Authors: J. Christopher Westland

List price: $90.00
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Book details

List price: $90.00
Copyright year: 2008
Publisher: Palgrave Macmillan
Publication date: 4/15/2008
Binding: Paperback
Pages: 400
Size: 7.25" wide x 9.75" long x 0.75" tall
Weight: 2.134
Language: English

List of figures
List of tables
List of boxes
Guided tour
Innovation, Globalization and Commoditization
Learning objectives
What is innovation?
The twin challenges of globalization and commoditization
Thinking like an innovator
Making innovations profitable
About this book
Innovation Workout: Reversing assumptions
Case study: Apple's (iPod + iTunes) innovation
Chapter questions for review
Chapter 1: Key points
Understanding Innovation
Learning objectives
The shift from research to development
Innovation for marketability: features, constraints and figures of merit
The long tail
When do you have an 'innovation'?
The nature of innovation
How business gets innovation wrong
Innovation Workout: Attribute segmentation
Case study: Ford's Model T
Chapter questions for review
Chapter 2: Key points
Assessing the Potential of an Innovation
Learning objectives
The mystery of demand
Exploring potential demand for an innovation
Walking through the customer experience
The feature map
Creative tension
Innovation Workout: Mind maps
Case study: Viagra
Chapter questions for review
Chapter 3: Key points
Business Models
Learning objectives
A 'scientific method' for business
Strategy and business models
Tying narrative to numbers
Value maps
The mechanics of value generation
Value flows
Growth, change and risk
Innovation Workout: Morphological boxes
Case study: Mad Catz Interactive, Inc.
Chapter questions for review
Chapter 4: Key points
Assessing and Managing Capabilities
Learning objectives
Capabilities and competences
A resource-based view of strategy
Alignment of competences and assets
Acquiring new capabilities
Innovation Workout: Forced splits
Case study: Paxil
Chapter questions for review
Chapter 5: Key points
Service Innovations
Learning objectives
Service innovation
Defining 'services'
Financial services
Service innovations that engineer financial risk
Innovation in logistics and supply-chain operations
Consumer education, warranty and aftermarket services
Innovation Workout: John Sterman's beer game
Case study: Amazon's identity crisi
Chapter questions for review
Chapter 6: Key points
Protecting Innovations
Learning objectives
Intellectual property law
Commercial identifiers
Trade secrets
Other contractual IP rights
Thinking strategically about IP
Innovation Workout: Computing your risk for keeping a secret
Case study: Hitachi's patent strategy
Chapter questions for review
Chapter 7: Key points
Entrance Strategies for Innovations
Learning objectives
Assessing the competitive terrain for an innovation
Analysing your current business portfolio
Competitive options
When to use options strategies
A discovery-driven entrance strategy
The most important sales are the first three sales
Lead-steer customers
Competitive response
First-mover advantage
Innovation Workout: Force-field analysis
Case study: Triumph and Victory enter the market
Chapter questions for review
Chapter 8: Key points
Technology and the Growth of Productivity
Learning objectives
Technology acceleration
Disruptive innovations
Organizational scaling
Geographical scaling
Innovation Workout: Visualization
Case study: Yamaha Piano
Chapter questions for review
Chapter 9: Key points
Communities, Networks and Reputation
Learning objectives
Network effects
Value drivers in network economics
Standards, lock-in and critical mass
Social networks in the city
Brands and reputation
Innovation Workout: Inductive reasoning in brand development
Case study: the Craigslist network
Chapter questions for review
Chapter 10: Key points
Financing Innovations
Learning objectives
Two markets
The role of financial analysis and the market
Financial analysis for innovations
Strategy drivers and figures of merit
The ROI figure of merit
The profit figure of merit
The sales revenue figure of merit
Strategy models
The behavioural model
The forecast model
Scenario analysis and decision trees
Monte Carlo simulations
Real options in innovation strategy
Discount model
Terminal dividend
Further study
Innovation Workout: Scenario analysis
Case study: Behavioural and strategy models for valuing eBay's business
Chapter questions for review
Chapter 11: Key points
Understanding and Managing Creative People
Learning objectives
Types of creative people
How successful technology companies manage creative teams
Creative minds
Traits of creative people
Traits of creative societies
Innovation Workout: Brainstorming
Case study: Q&A with jazz vibraphonist Gary Burton who talks about managing creative people
Chapter questions for review
Chapter 12: Key points
Society and Innovation
Learning objectives
The innovation society
Innovation's role in economics
Categories of research expenditure
Technology, talent and tolerance
Innovation Workout: Putting it all together (with a digression on 'the blues')
Case study: Meade reaches for the stars
Chapter questions for review
Chapter 13: Key points
Further reading