Simon Mainwaringis the founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California.
George Witte is the author of two previous collections, The Apparitioners and Deniability . His poems have been published in a range of journals and anthologized in The Best American Poetry, Old Flame, Rabbit Ears , and Vocabula Bound . He received Poetry magazine's Frederick Bock prize, as well as a fellowship from the New Jersey Council for the Arts. The editor in chief of St. Martin's Press, he lives with his family in Ridgewood, New Jersey.