MANFREDI RICCA Managing Director of Interbrand�s Italian office. In over a decade with Interbrand he has worked across diverse disciplines, heading the creation, management and valuation of influential brands from an extremely wide variety of industries. He has consulted several prominent European clients in the luxury sector. Manfredi�s articles, interviews and comments are cited frequently in the main Italian media, and he has been featured in international publications such as the New York Times and the Wall Street Journal. He is a keen conference speaker and MBA and university lecturer. He is also a regular contributor to various Interbrand studies, including Best Global Brands.… Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer. REBECCA ROBINS European Director for Interbrand. Based in London, she is responsible for business development across the network of offices in Central and Eastern Europe, France, Italy, the Netherlands, Spain and UK. Rebecca has extensive experience in branding, having consulted a diverse range of clients across a number of industries. She has worked in a variety of roles in New York and London. Rebecca graduated from Cambridge University with a First Class degree in French and German and an M Phil in European Literature. A prolific writer, Rebecca has authored a wealth of publications championing the role and value of branding and has been featured in such publications as The Economist, FT, New York Times and Wall Street Journal. She is also co-author of the leading business book Brand Medicine (Palgrave). nbsp; Manfredi Ricca and Rebecca Robins have more than a decade�s experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing culture across generations.nbsp;
MANFREDI RICCA Managing Director of Interbrand�s Italian office. In over a decade with Interbrand he has worked across diverse disciplines, heading the creation, management and valuation of influential brands from an extremely wide variety of industries. He has consulted several prominent European clients in the luxury sector. Manfredi�s articles, interviews and comments are cited frequently in the main Italian media, and he has been featured in international publications such as the New York Times and the Wall Street Journal. He is a keen conference speaker and MBA and university lecturer. He is also a regular contributor to various Interbrand studies, including Best Global Brands.… Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer. REBECCA ROBINS European Director for Interbrand. Based in London, she is responsible for business development across the network of offices in Central and Eastern Europe, France, Italy, the Netherlands, Spain and UK. Rebecca has extensive experience in branding, having consulted a diverse range of clients across a number of industries. She has worked in a variety of roles in New York and London. Rebecca graduated from Cambridge University with a First Class degree in French and German and an M Phil in European Literature. A prolific writer, Rebecca has authored a wealth of publications championing the role and value of branding and has been featured in such publications as The Economist, FT, New York Times and Wall Street Journal. She is also co-author of the leading business book Brand Medicine (Palgrave). nbsp; Manfredi Ricca and Rebecca Robins have more than a decade�s experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing culture across generations.nbsp;