EMMA RICH is Senior Lecturer in Pedagogy, The Body and Physical Culture, School of Sport Exercise and Health Sciences, Loughborough University, UK. She is co-author of the books The Medicalization of Cyberspace (co-authored) and Education, Disordered Eating and Obesity Discourse: Fat Fabrications (co-authored). nbsp; LEE F. MONAGHAN is Senior Lecturer in Sociology, Department of Sociology, University of Limerick, Republic of Ireland. He has published research on bodies/embodiment, health, risk and gender. He is the author of Bodybuilding, Drugs and Risk and Men and the War on Obesity. nbsp; LUCY APHRAMOR is a Dietician working with an NHS cardiopulmonary team. Her practice and research… focus on developing and delivering care approaches that reorientate services towards more socially integrated, and politicised, models of health and wellbeing. nbsp; nbsp;