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Media Writing A Practical Introduction

ISBN-10: 0230218768

ISBN-13: 9780230218765

Edition: 2010

Authors: Craig Batty, Sandra Cain

List price: $40.00
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Description:

Media Writing adopts contemporary pedagogical practices to successfully introduce students to the understanding and application of media writing. From copywriting to screenwriting, public relations to magazine journalism, the book uses scholarly principles, practical tools and applied case studies to illustrate concepts.
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Book details

List price: $40.00
Copyright year: 2010
Publisher: Palgrave Macmillan
Publication date: 9/15/2010
Binding: Paperback
Pages: 224
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.814
Language: English

CRAIG BATTY is Principal Lecturer in Screenwriting at Bournemouth University, UK. He is a writer and script consultant, and has worked on short film, feature film and television projects. He is co-author of the books Writing for the Screen: Creative and Critical Approaches (Palgrave, 2008) and Media Writing: A Practical Introduction (Palgrave, 2010).

Introduction: What is Media Writing?
Print Journalism: Newspapers
Print Journalism: Magazines
Broadcast Journalism
Public Relations and Media Relations
Copywriting and Advertising
Screenwriting: Fiction
Screenwriting: Fact
Digital Presence
Bibliography
Index