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Battles to Bridges US Strategic Communication and Public Diplomacy After 9/11

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ISBN-10: 0230202160

ISBN-13: 9780230202160

Edition: 2014

Authors: R. S. Zaharna

List price: $120.00
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This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
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Book details

List price: $120.00
Copyright year: 2014
Publisher: Palgrave Macmillan
Publication date: 2/19/2010
Binding: Hardcover
Pages: 233
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

List of Illustrations
Crisis Public Diplomacy
America's Communication Problem
From global sympathy
To anti-American hostility
Beyond image - The bigger picture
Battle for Hearts and Minds
Public diplomacy wake-up call
The battle
Public diplomacy challenges
Search for Answers
Reports and recommendations
Lingering issues and blind spots
The battle continues (2005-2008)
Changing Dynamics
Changing Dynamics and Strategic Vision
U.S. public diplomacy in retrospect
Traditional diplomacy to public diplomacy
Public diplomacy to "new public diplomacy"
Global communication era
The Soft Power Differential
Soft power dilemma
Mass communication - Wielding soft power
Network communication - Creating soft power
Soft power differential
Communication, Culture, and Identity in Public Diplomacy
Culture in international relations and public diplomacy
Explicit and implicit culture in U.S. public diplomacy
Cultural underpinnings of U.S. public diplomacy
Challenges of identity and culture in public diplomacy
Expanding the Vision of Strategic U.S. Public Diplomacy
Strategy and Tactics: Conceptual Frameworks
From either/or to both
Information framework
Relational framework
Expanding the conceptual vision
Grand Strategy: From Battles to Bridges
Grand strategy, strategy, and tactics
U.S. public diplomacy grand strategy
Viability of the U.S. grand strategy
Redefining U.S. strategic goals