Battles to Bridges US Strategic Communication and Public Diplomacy After 9/11

Name: Battles to Bridges US Strategic Communication and Public Diplomacy After 9/11
Price: 39.6 USD
Availability: InStock
ISBN: 9780230202160

ISBN-10: 0230202160

ISBN-13: 9780230202160

Edition: 2010

Authors: R. S. Zaharna

List price: $109.99

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Description:

This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.

Book details

List price: $109.99
Copyright year: 2010
Publisher: Palgrave Macmillan Limited
Publication date: 2/19/2010
Binding: Hardcover
Pages: 233
Size: 5.50" wide x 8.50" long x 0.63" tall
Weight: 9.108
Language: English



List of Illustrations


Acknowledgements


Introduction



Crisis Public Diplomacy



America's Communication Problem


From global sympathy


To anti-American hostility


Beyond image - The bigger picture



Battle for Hearts and Minds


Public diplomacy wake-up call


The battle


Public diplomacy challenges



Search for Answers


Reports and recommendations


Lingering issues and blind spots


The battle continues (2005-2008)



Changing Dynamics



Changing Dynamics and Strategic Vision


U.S. public diplomacy in retrospect


Traditional diplomacy to public diplomacy


Public diplomacy to "new public diplomacy"


Global communication era



The Soft Power Differential


Soft power dilemma


Mass communication - Wielding soft power


Network communication - Creating soft power


Soft power differential



Communication, Culture, and Identity in Public Diplomacy


Culture in international relations and public diplomacy


Explicit and implicit culture in U.S. public diplomacy


Cultural underpinnings of U.S. public diplomacy


Challenges of identity and culture in public diplomacy



Expanding the Vision of Strategic U.S. Public Diplomacy



Strategy and Tactics: Conceptual Frameworks


From either/or to both


Information framework


Relational framework


Expanding the conceptual vision



Grand Strategy: From Battles to Bridges


Grand strategy, strategy, and tactics


U.S. public diplomacy grand strategy


Viability of the U.S. grand strategy


Redefining U.S. strategic goals


Epilogue


Notes


Index