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Marketing Financial Services

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ISBN-10: 0230201180

ISBN-13: 9780230201187

Edition: 2nd 2010 (Revised)

Authors: Jillian Farquhar, Arthur Meidan

List price: $73.99
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Book details

List price: $73.99
Edition: 2nd
Copyright year: 2010
Publisher: Palgrave Macmillan Limited
Publication date: 5/19/2010
Binding: Paperback
Pages: 350
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 1.782
Language: English

Introduction
Financial Services and Marketing
The Environment for Marketing Financial Services
The Financial Services Customer Segmenting the Market Building and Maintaining the Brand Marketing Information Systems for Financial Services
The Financial Services Offering Pricing of Financial Services Distributing Financial Services Communicating with the Marketplacenbsp
Building Relationships Planning for Marketing Looking Ahead