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Advertising in the Age of Persuasion Building Brand America, 1941-1961

ISBN-10: 0230116949

ISBN-13: 9780230116948

Edition: 2011

Authors: Dawn Spring

List price: $110.00
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Description:

Advertising in the Age of Persuasiondocuments and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.
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Book details

List price: $110.00
Copyright year: 2011
Publisher: Palgrave Macmillan
Publication date: 10/26/2011
Binding: Hardcover
Pages: 235
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.946
Language: English

Preface
Abbreviations
Introduction
"Persuaders in the Public Interest"
"Miracle, U.S.A."
The Brand Names Foundation's "Worthwhile Community Activity"
"Advertising-A New Weapon in the Worldwide Fight for Freedom"
Saving the World through Religious Revival
"The Crusade for Freedom"
One Nation, One World with Television
"The Conscience of America" and "The Arsenal of Persuasion"
Conclusion
Notes
Bibliography
Index