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Advertising in the Age of Persuasion Building Brand America, 1941-1961

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ISBN-10: 0230116949

ISBN-13: 9780230116948

Edition: 2011

Authors: Dawn Spring

List price: $110.00
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Advertising in the Age of Persuasiondocuments and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it…    
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Book details

List price: $110.00
Copyright year: 2011
Publisher: Palgrave Macmillan
Publication date: 10/26/2011
Binding: Hardcover
Pages: 235
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.946
Language: English

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