Marketing to the New Majority Strategies for a Diverse World

Name: Marketing to the New Majority Strategies for a Diverse World
Price: 3.63 USD
Availability: InStock
ISBN: 9780230111653

ISBN-10: 0230111653

ISBN-13: 9780230111653

Edition: 2011

Authors: David Burgos, Ola Mobolade

List price: $31.00

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Book details

List price: $31.00
Copyright year: 2011
Publisher: St. Martin's Press
Publication date: 8/2/2011
Binding: Hardcover
Pages: 256
Size: 6.45" wide x 9.49" long x 0.98" tall
Weight: 0.924
Language: English

David Burgosis head of Millward Brown's Multicultural Practice and Cochair of the ARF's Multicultural Council. He won the ARF’s 2008 Great Minds Award and has spoken at conferences and industry events about U.S. multicultural markets.Ola Moboladeis managing director of Firefly Millward Brown, the company’s qualitative research division. Her clients include dozens of industry powerhouses such as McDonald's and Estee Lauder Companies.