Media Literacy and Semiotics

Name: Media Literacy and Semiotics
Price: 17.4 USD
Availability: InStock
ISBN: 9780230108288

ISBN-10: 0230108288

ISBN-13: 9780230108288

Edition: 2010

Authors: Elliot Gaines

List price: $37.99

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Description:

Media Literacy and Semioticsprovides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything fromThe Daily Showto television documentaries to infotainment.

Book details

List price: $37.99
Copyright year: 2010
Publisher: Palgrave Macmillan
Publication date: 12/15/2010
Binding: Paperback
Pages: 181
Size: 5.50" wide x 8.50" long x 0.41" tall
Weight: 0.484
Language: English



Series Preface


Acknowledgments


Introduction: Media Literacy and Semiotics



Media Literacy and Semiotics



The Necessary Ambiguity of Communication



Power and Proxy in Media Semiotics



Audiences, Identity, and the Semiotics of Space



Entertainment, Culture, Ideology, and Myth



The Narrative Semiotics of The Daily Show



News, Culture, Information, and Entertainment


Glossary


Notes


Bibliography


Index