Media Literacy and Semiotics
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Description: Media Literacy and Semioticsprovides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything fromThe Daily Showto television documentaries to infotainment.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $37.99
Copyright year: 2010
Publisher: Palgrave Macmillan
Publication date: 12/15/2010
Size: 5.25" wide x 8.00" long x 0.50" tall
|Introduction: Media Literacy and Semiotics|
|Media Literacy and Semiotics|
|The Necessary Ambiguity of Communication|
|Power and Proxy in Media Semiotics|
|Audiences, Identity, and the Semiotics of Space|
|Entertainment, Culture, Ideology, and Myth|
|The Narrative Semiotics of The Daily Show|
|News, Culture, Information, and Entertainment|