New Rules of Retail Competing in the World's Toughest Marketplace

ISBN-10: 0230105726

ISBN-13: 9780230105720

Edition: 2011

List price: $30.00 Buy it from $1.49
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Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include:The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer.Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas.Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate.The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost .
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Book details

List price: $30.00
Copyright year: 2011
Publisher: St. Martin's Press
Publication date: 12/7/2010
Binding: Hardcover
Pages: 256
Size: 6.42" wide x 9.55" long x 0.95" tall
Weight: 0.880

George Witte is the author of two previous collections, The Apparitioners and Deniability . His poems have been published in a range of journals and anthologized in The Best American Poetry, Old Flame, Rabbit Ears , and Vocabula Bound . He received Poetry magazine's Frederick Bock prize, as well as a fellowship from the New Jersey Council for the Arts. The editor in chief of St. Martin's Press, he lives with his family in Ridgewood, New Jersey.

Prologue: �ǣTsunami�Ǡ
Introduction: The Story
Defining the Three Waves of Retailing
Wave I: Understanding �ǣProducer Power�Ǡ
Wave II: Learning About �ǣDemand Creation�Ǡin a Marketing Driven Economy
Wave III: The Final Shift to Total �ǣConsumer Power�Ǡ
Wave III: The Transformation
The New Business Model
Making The Mind Connection: Neurological Connectivity
Redefining The Rules of Engagement: Preemptive Distribution
The Importance of Value Chain Control: �ǣThe Bottom Line�Ǡ Winners
What it all Means: Control, Collaboration, Collapse and the Chinese
The Masters
Introduction To the Masters
The �ǣMaster�Ǡ Model: The Apparel Retail Specialty Sector
Ideas From The �ǣMasters�Ǡ: Wholesalers, Retailers, or Brand Managers?
VF Corporation
The North Face
Best Buy
Gilt Groupe
HSN
Apple
The Turnaround Artists: �ǣMasters�Ǡ Returning?
The Gap
Starbuck���s
The Original �ǣMaster�Ǡ: (Sears)
Appendix
Acknowledgements
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