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New Rules of Retail Competing in the World's Toughest Marketplace

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ISBN-10: 0230105726

ISBN-13: 9780230105720

Edition: 2011

Authors: Michael Dart, Robin Lewis, George Witte

List price: $30.00
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Description:

Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include:The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation…    
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Book details

List price: $30.00
Copyright year: 2011
Publisher: St. Martin's Press
Publication date: 12/7/2010
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

George Witte is the author of two previous collections, The Apparitioners and Deniability . His poems have been published in a range of journals and anthologized in The Best American Poetry, Old Flame, Rabbit Ears , and Vocabula Bound . He received Poetry magazine's Frederick Bock prize, as well as a fellowship from the New Jersey Council for the Arts. The editor in chief of St. Martin's Press, he lives with his family in Ridgewood, New Jersey.

Prologue: �ǣTsunami�Ǡ
Introduction: The Story
Defining the Three Waves of Retailing
Wave I: Understanding �ǣProducer Power�Ǡ
Wave II: Learning About �ǣDemand Creation�Ǡin a Marketing Driven Economy
Wave III: The Final Shift to Total �ǣConsumer Power�Ǡ
Wave III: The Transformation
The New Business Model
Making The Mind Connection: Neurological Connectivity
Redefining The Rules of Engagement: Preemptive Distribution
The Importance of Value Chain Control: �ǣThe Bottom Line�Ǡ Winners
What it all Means: Control, Collaboration, Collapse and the Chinese
The Masters
Introduction To the Masters
The �ǣMaster�Ǡ Model: The Apparel Retail Specialty Sector
Ideas From The �ǣMasters�Ǡ: Wholesalers, Retailers, or Brand Managers?
VF Corporation
The North Face
Best Buy
Gilt Groupe
HSN
Apple
The Turnaround Artists: �ǣMasters�Ǡ Returning?
The Gap
Starbuck���s
The Original �ǣMaster�Ǡ: (Sears)
Appendix
Acknowledgements