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| List of Illustrations | |
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| Acknowledgment | |
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| Theory and Concept of Sustainability and Sustainable Development | |
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| Introduction | |
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| What Is Sustainability? | |
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| Sustainable Development | |
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| Sustainability-Related Policies, Rules, and Regulations | |
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| Summary | |
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| Case Study | |
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| Global Warming Effect on Midwestern Heat Waves | |
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| Strategic Tools for Achieving Long-Term Sustainability | |
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| Introduction | |
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| Strategic Tools and Techniques for Achieving Sustainability | |
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| Practical Sustainability Model and the Sea Framework | |
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| Summary | |
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| Case Study | |
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| Sustainability Approach at CSX Corporation | |
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| Laying the Foundation: Creating a Sustainable Culture and Shift in Business Paradigms | |
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| Introduction | |
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| Definition of Culture | |
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| Importance of Culture in Organizations | |
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| Summary | |
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| Case Study and Examples | |
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| Business Case for Sustainability | |
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| Introduction | |
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| Developing a Business Case for Sustainability | |
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| Summary | |
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| Case Study | |
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| A Business Case for Managing GHG Emissions at the Stuart School of Business | |
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| Sustainable Supply Chain Management | |
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| Introduction | |
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| Managing Sustainability Risk by Matching Supply and Demand | |
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| Collaborating on Specifications and Logistics | |
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| Promoting Product and Production Stewardship | |
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| Aligning Incentives via a Contractual Relationship | |
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| Using Evironmental Criteria in Supplier Selection | |
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| Summary | |
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| Mini-Case (CD) | |
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| Green Marketing: A Future Revolution | |
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| Introduction | |
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| Creation of Regulations | |
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| Sustainability and Marketing Strategy | |
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| Global Survey on Green Marketing | |
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| Rich Feeding on the Poor: Is It a Misuse of Green Marketing? | |
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| Green Marketing: Trend or Just a Whim? | |
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| Hurdles to Green Marketing | |
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| Summary | |
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| A Case Study: Green Marketing Campaign 2010 | |
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| Sustainability Measurement, Assessment, and Reporting | |
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| Introduction | |
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| Decision Analytical Frameworks for Sustainability Management | |
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| Sustainability Indicators | |
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| Sustainability Performance Evaluation and Benchmarking | |
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| Sustainability Reporting Framework | |
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| Summary | |
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| Case Study | |
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| Measuring Corporate-Wide Sustainability Performance | |
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| The Finance of Sustainability: New Trends, Opportunities, and Challenges | |
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| Introduction | |
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| Financing Sustainability Projects | |
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| Financing and Investing in Climate Change | |
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| Corporate Sustainability Initiatives and Reporting in the United States | |
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| Capital Markets: Carbon Credits and Carbon Trading | |
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| Sustainability Investment Risk Management | |
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| Summary | |
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| Case Studies | |
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| Goldman Sachs Sustainability Programs | |
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| Sustainability Accounting and Reporting | |
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| Introduction | |
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| Corporate Sustainability | |
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| Accounting Issues | |
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| Ontario Hydro Case Study | |
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| Green Accounting at AT&T: Case Study | |
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| The Greenhouse Gas (GHG) Protocol | |
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| Business Goals Served by GHG Inventories | |
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| Summary | |
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| Promoting Sustainable Consumption | |
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| Introduction | |
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| Promoting Sustainable Consumption | |
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| Summary | |
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| Case Studies | |
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| The Energy Star Success | |
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| Development of Index of Environmentally Sustainable Consumption | |
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| Approaches to Long-Term Global Sustainability Ecological, Carbon, and Water Footprints | |
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| Introduction | |
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| Ecological Footprints | |
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| Climate Change and GHG Emission Management | |
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| Sustainable Water Management | |
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| Summary | |
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| Case Studies | |
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| Electric Power Research Institute GHG Emission Management | |
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| Alcoa: Taking Advantage of Renewable Energy Certificates | |
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| Notes on Contributors | |
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| Index | |