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Marketing Competences and Strategic Flexibility in China

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ISBN-10: 0230013503

ISBN-13: 9780230013506

Edition: 2007

Authors: Yonggui Wang, Richard Li-Hua

List price: $130.00
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This volume addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organisational learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.
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Book details

List price: $130.00
Copyright year: 2007
Publisher: Palgrave Macmillan
Publication date: 12/1/2006
Binding: Hardcover
Pages: 261
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.990
Language: English

List of Tables
List of Figures
About the Authors
Aims and objectives of the study
Background of the study
How was the study conducted?
What is the intent of the book?
To whom is this book directed?
Justification of the study
Theoretical significance
The methodological significance
The practical significance
Contributions to research
Rationale for the selection of firms in China
Philosophical Notions and Framework
Definitions of constructs and constituents of core competences
Customer-focused performance and the whole performance system
Determinants of firm performance from different perspectives
Turbulent Chinese Business Environment
Perspectives and curiosity concerning 'made in China'
High technology industries in China
Current situation and future trend of environmental turbulence in high technology industries in China
Is Chinese business practice shifting the international business model?
Responses from the transnational companies in China
Constructs and Constituents of Core Competences
Theoretical framework
Dimensions of customer-focused performance and their relationships
The key resource-based determinants and their impacts
Moderating role of environmental turbulence
Brief discussion
A Structured Survey in Beijing, Tianjin and Shenzhen
Research design
Sampling and data collection
Questionnaire design and revision
Operationalization of the constructs
Survey responses
Data analysis methods
Potential problems
Creation of Strategic Flexibility and Core Competence
Construct validation and relevant measurement models
Structural equation models building and propositions testing
Complementary analysis based on the combined data
Summary and golden rules
Conclusions and Implications
Discussions and conclusions
Contributions and implications
Directions for future research
Name Index
Subject Index