Skip to content

Global Strategic Management

Spend $50 to get a free DVD!

ISBN-10: 0230008364

ISBN-13: 9780230008366

Edition: 2nd 2007 (Revised)

Authors: Philippe Lasserre

List price: $78.00
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Strategic Management is at the core of any business. The second edition ofGlobal Strategic Managementembraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.
Customers also bought

Book details

List price: $78.00
Edition: 2nd
Copyright year: 2007
Publisher: Palgrave Macmillan
Publication date: 12/15/2007
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.75" long x 1.25" tall
Weight: 2.134
Language: English

Preface
The Process of Globalisation
Globalisation of Markets and Competition
Designing a Global Strategy
Designing a Global Organization
Global Strategic Alliances
Global Mergers and Acquisitions
Assessing Countries' Attractiveness
Entry Strategies
Managing Globally
Global Marketing
Global Operations
Global Inovation
Cross-cultural Management
Global Human Resources Management
Global Financial Management
Broad Issues in Globalisation
Emerging Global Players
The Social Responsibility of the Global Firm
Global Trends
Preface
The Process of Globalisation
Globalisation of Markets and Competition
Designing a Global Strategy
Designing a Global Organization
Global Strategic Alliances
Global Mergers and Acquisitions
Assessing Countries' Attractiveness
Entry Strategies
Managing Globally
Global Marketing
Global Operations
Global Inovation
Cross-cultural Management
Global Human Resources Management
Global Financial Management
Broad Issues in Globalisation
Emerging Global Players
The Social Responsibility of the Global Firm
Global Trends of the Global Firm
Global Trends