STEVE MATTHEWMAN is Senior Lecturer in Sociology, Department of Sociology, University of Auckland, New Zealand. He is an established writer and teacher in Sociology, with specific interests in science and technology, social theory, cultural studies and modernity and its discontents. His most recent publications include (with Bell) 'Cultural Studies in Aotearoa New Zealand: Identity, Space and Place (Oxford University Press, 2004) and 'Being Sociological' (Palgrave Macmillan, 2007).
Christine Farina has been the head cheer coach and choreographer for Hofstra Universityrsquo;s cheerleading team since 2003. She is also president of Cheer xcel Inc. Sportswriter Courtney Clark brings her experience as a former cheerleader and athlete to her work. She has written three books. Bruce Curtis is a professional photographer, contributing to such esteemed publications asTime,Life, andSports Illustrated. He has also provided photos for countless books, posters, calendars, greeting cards, and more. His photography has appeared in dozens of books, includingOne-on-One BaseballandAgility Training for You and YourDog.