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| Acknowledgments | |
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| Introduction: City Murals | |
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| Characters in the Crowds, Offering New York "Like a Native" | |
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| The Work of Walking | |
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| The Walking Guide, the City, and This Book | |
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| The Guiding World | |
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| From the Colossus of Rhodes to the Statue of Liberty | |
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| The Rise of New York Guiding | |
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| "There Are Many Guides, and Only One Test" | |
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| Seven Tensions | |
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| An Untidy Career | |
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| After the Rush | |
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| Deciding to "Make a Go of It": Getting into Guiding | |
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| Working as a Guide | |
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| Harmonizing Work, and Other Rationales | |
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| Beyond the Sidewalk | |
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| The Guide-Centered Working Ecology | |
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| Guiding Relations | |
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| Connecting with Other Guides | |
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| Wrangling, Promoting, Connecting: Working with Organizations | |
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| "... But They Also Use Our Name to Market Themselves" | |
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| Shticks of the Trade | |
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| "We Change Our Environment" | |
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| Routemaking | |
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| Eight Storytelling Tricks | |
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| "Walking Is about Your Senses... It's about Experiencing" | |
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| Entertaining identities | |
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| Working with an Audience | |
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| Interacting with Common Tourist Types | |
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| Negotiating Edutainment | |
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| "They Expect You as the Product as Well" | |
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| Situational Identities and Symbolic Armor | |
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| Re-Keying the City | |
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| Neighborhood Narratives and Urban Cultures | |
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| "I Don't Own the Neighborhood ..." | |
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| A Different Kind of Tourism: "Teaching the Stuff That Tourists Don't Even Know That They Want to Know" | |
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| "Learning 'The Connect'": Tours and Street Intellectualism | |
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| Urban Alchemists | |
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| The Transmutation of the City | |
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| "It's a Charming Story, and I Couch It That Way": Shifting the Cultural Ground | |
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| "Do You Want to Come In and See My House?" Spontaneity and the City | |
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| "I Tell Them How to Dress": Transforming the Visitor into a Local and a Local into a Tourist | |
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| Ghosts in the Machine | |
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| Quizzes, Tests, and Dissertations Locating Research, Locating Researcher How I Ended Up Giving a Walking Tour The Walking Guide and the Graduate Student | |
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| Cast of Characters | |
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| Catalogue of Tours Taken | |
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| Notes | |
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| Bibliography | |
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| Index | |