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Market Structure of Sports

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ISBN-10: 0226743950

ISBN-13: 9780226743950

Edition: Reprint 

Authors: Gerald W. Scully

List price: $26.00
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Description:

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that will interest business economists and professionals in sports management.
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Book details

List price: $26.00
Publisher: University of Chicago Press
Publication date: 3/15/1995
Binding: Paperback
Pages: 214
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.638

Introduction
The Economics of Sports Leagues
The Players' Market
The Structure of Player Salary
The Distribution of Player Earnings
The Market for Sports Franchises
Of Winners and Losers: Momentum in Sports
Reputational Capital and the Sale of Franchises
Profits, Capital Appreciation, and the Duration of Ownership
The Market for Coaching Talent
Managerial Performance and Tenure
Does Firing the Manager Improve Club Performance?
Notes
Index