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In Defense of Negativity Attack Ads in Presidential Campaigns

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ISBN-10: 0226284999

ISBN-13: 9780226284996

Edition: 2006

Authors: John G. Geer

List price: $33.00
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Description:

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. "In Defense of Negativity," Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics.…    
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Book details

List price: $33.00
Copyright year: 2006
Publisher: University of Chicago Press
Publication date: 4/1/2006
Binding: Paperback
Pages: 218
Size: 6.18" wide x 9.02" long x 0.48" tall
Weight: 0.792
Language: English

John G. Geer (Ph.D., Princeton University) is the Gertrude Conaway Vanderbilt Professor of Political Science at Vanderbilt University. He has been a visiting scholar at the Center for the Study of Democratic Politics at Princeton University and a research fellow at the Shorenstein Center at Harvard University. Geer is the former editor of The Journal of Politics. He has published numerous articles and several books, including IN DEFENSE OF NEGATIVITY, which won the Goldsmith Book prize from Harvard University in 2008. He has provided extensive commentary in the news media on politics, including live nationwide interviews for FOX, CNN, NBC, CBS, MSNBC, ABC, PBS, and NPR. Geer has also…    

List of Illustrations
Acknowledgments
The Need for Negativity: An Introduction
Assessing Negativity
The Information Environment and Negativity
Evaluating Character Attacks
Evaluating the Content of Negative and Positive Issue Appeals
Dragging the Truth into the Gutter? The News Media, Negativity and the 1988 Campaign
Negativity, Democracy, and the Political System
Appendix
Notes
References
Index