Changing Minds or Changing Channels? Partisan News in an Age of Choice
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Description: We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores.Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice does not significantly change their initial position. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television.Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.00
Copyright year: 2013
Publisher: University of Chicago Press
Publication date: 8/27/2013
Size: 6.00" wide x 9.00" long x 0.50" tall
Kevin Arceneaux is associate professor of political science and an affiliate of the Institute for Public Affairs at Temple University.ï¿½
|The Expansion of Choice|
|Changes in Media Technology and Content|
|Selective Exposure and Media Effects|
|Partisan News and Mass Polarization|
|Hearing the Other Side and Standing Firm|
|The Salience and Framing of Issues|
|Bias and Incivility in Partisan Media|
|Media Effects in the Age of Choice|