Developing the Public Relations Campaign A Team-Based Approach

Name: Developing the Public Relations Campaign A Team-Based Approach
Availability: OutOfStock
ISBN: 9780205943593

ISBN-10: 0205943594

ISBN-13: 9780205943593

Edition: 3rd 2014

Authors: Randy Bobbitt, Ruth Sullivan

List price: $124.87

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A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization,…

Book details

List price: $124.87
Edition: 3rd
Copyright year: 2014
Publisher: Pearson Education
Publication date: 2/20/2013
Binding: Mixed Media
Pages: 288
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English