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Persuasion Social Influence and Compliance Gaining

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ISBN-10: 0205912966

ISBN-13: 9780205912964

Edition: 5th 2013

Authors: Robert H. Gass, John S. Seiter

List price: $153.00
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A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including…    
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Book details

List price: $153.00
Edition: 5th
Copyright year: 2013
Publisher: Routledge
Publication date: 2/15/2013
Binding: Paperback
Pages: 400
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.210