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| From Prehistory to Early Writing 35,000-500 BCE | |
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| Classical Literacy 700 BCE-400 CE | |
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| Medieval Letterforms and Book Formats 400-1450 | |
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| Renaissance Design: Standardization and Modularization in Print 1450-1660 | |
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| Modern Typography and the Creation of the Public Sphere 1660-1800 | |
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| the Graphic Effects of Industrial Production 1800-1850 | |
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| Mass Mediation 1850-1900s | |
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| Formations of the Modern Movement 1880s-1910s | |
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| Innovation and Persuasion 1910-1930 | |
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| the Culture of Consumption 1920s-1930s | |
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| Public Interest Campaigns and Information Design 1930s-1950s | |
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| Corporate Identities and International Style 1950s-1970s | |
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| Pop and Protest 1960s-1970s | |
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| Postmodernism in Design 1970s-1980s and Beyond | |
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| Digital Design 1970s-2000s | |
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| Graphic Design and Globalization | |
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| From Prehistory to Early Writing 35,000-500 BCE | |
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| Mark-making | |
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| Prehistory | |
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| Proto-writing | |
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| Early writing | |
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| The spread of writing as idea and script | |
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| The alphabet | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Classical Literacy 700 BCE-400 CE | |
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| Variations of literacy and the alphabet | |
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| The function of graphic codes | |
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| Models of writing: gestural and constructed | |
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| Writing at the end of The Classical Age | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Medieval Letterforms and Book Formats 400-1450 | |
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| Medieval culture and graphic communication | |
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| Graphic media and contexts | |
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| The codex book | |
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| Letterforms, manuscript hands, and pattern books | |
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| Graphic forms of knowledge | |
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| Publishing communities and graphic arts | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Renaissance Design: Standardization and Modularization in Print 1450-1660 | |
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| Early print design | |
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| Graphic communication in Renaissance culture | |
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| Print technology and type design | |
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| Graphic forms of knowledge | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Modern Typography and the Creation of the Public Sphere 1660-1800 | |
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| Printed matter and the public sphere | |
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| Newsbooks, broadsheets, and newspapers | |
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| Politics and the press | |
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| Graphic arts and design | |
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| Modern type design | |
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| On the edge of industrialization | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| the Graphic Effects of Industrial Production 1800-1850 | |
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| Industrialization and visual culture | |
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| Illustrated papers | |
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| Book design for mass production | |
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| Printing images | |
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| Advertising design and typography | |
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| Fine art and graphic art | |
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| Critical issues | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Mass Mediation 1850-1900s | |
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| Printed mass media | |
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| Changes in print technology | |
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| Changing patterns in the use of graphic media | |
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| Media networks | |
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| Graphic design and advertising | |
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| Posters and public space | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Formations of the Modern Movement 1880s-1910s | |
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| Responses to industrialism | |
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| Arts and Crafts publications | |
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| Arts and Crafts dissemination | |
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| Art Nouveau | |
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| Jugendstil | |
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| Viennese design | |
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| Decadence and Aestheticism | |
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| The private press movement and modern design | |
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| Integration of design and industry | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Innovation and Persuasion 1910-1930 | |
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| Visual culture and avant-garde design | |
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| The graphic impact of Futurism and Dada | |
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| From experiment to principles | |
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| Propaganda and mass communication studies | |
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| Graphic persuasion and its effects | |
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| Institutionalizing graphic design | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| the Culture of Consumption 1920s-1930s | |
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| Designing the modern lifestyle | |
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| Modern style in graphic design | |
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| Consumer culture | |
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| The profession | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Public Interest Campaigns and Information Design 1930s-1950s | |
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| Public interest and education | |
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| Photojournalism and documentary | |
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| Wartime propaganda | |
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| Wartime information | |
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| Commercial and technical uses of information design | |
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| Information analysis and design process | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Corporate Identities and International Style 1950s-1970s | |
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| Image and identity systems | |
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| International style | |
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| Style, systems, and graphic design concepts | |
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| Technology | |
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| The profession | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Pop and Protest 1960s-1970s | |
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| Pop culture and style | |
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| Self-conscious graphic design | |
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| Slick surfaces and high production values | |
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| Counterculture and the alternative press | |
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| Revolutionary culture and protest | |
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| Changes in the profession | |
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| Critical vocabulary | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Postmodernism in Design 1970s-1980s and Beyond | |
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| Postmodern styles | |
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| Postmodern consumption and conservatism | |
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| Critical theory and postmodern sensibility | |
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| Postmodernism and activism | |
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| Changes in the profession | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Digital Design 1970s-2000s | |
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| Digital technology: from punch cards and plotters to desktop computing | |
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| Media transitions: type design and publications | |
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| Fluidity and functionality | |
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| The myth of immateriality and challenges of digital design | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Graphic Design and Globalization | |
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| Globalization and design | |
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| Global encounters in design | |
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| Global networks and technology | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |