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Graphic Design History

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ISBN-10: 0205867715

ISBN-13: 9780205867714

Edition: 2nd 2013

Authors: Johanna Drucker, Emily McVarish

List price: $125.07
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Description:

A Fresh Look at the History of Graphic DesignGraphic Design History, 2ndedition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features.With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. The MySearchLab with eText provides students and professors a new and exciting way to viewGraphic Design History.Instructor PowerPoints featuring nearly all of the images from the text…    
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Book details

List price: $125.07
Edition: 2nd
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 6/3/2012
Binding: Mixed Media
Pages: 416
Size: 8.25" wide x 10.75" long x 0.75" tall
Weight: 2.530
Language: English

Johanna Drucker is the Robertson Professor of Media Studies in the Department of English at the University of Virginia. She is the author of several books, including The Visible Word, The Alphabetic Labyrinth, The Century of Artists' Books, and Figuring the Word.

From Prehistory to Early Writing 35,000-500 BCE
Classical Literacy 700 BCE-400 CE
Medieval Letterforms and Book Formats 400-1450
Renaissance Design: Standardization and Modularization in Print 1450-1660
Modern Typography and the Creation of the Public Sphere 1660-1800
the Graphic Effects of Industrial Production 1800-1850
Mass Mediation 1850-1900s
Formations of the Modern Movement 1880s-1910s
Innovation and Persuasion 1910-1930
the Culture of Consumption 1920s-1930s
Public Interest Campaigns and Information Design 1930s-1950s
Corporate Identities and International Style 1950s-1970s
Pop and Protest 1960s-1970s
Postmodernism in Design 1970s-1980s and Beyond
Digital Design 1970s-2000s
Graphic Design and Globalization
From Prehistory to Early Writing 35,000-500 BCE
Mark-making
Prehistory
Proto-writing
Early writing
The spread of writing as idea and script
The alphabet
Conclusion
Timeline
Tools of the trade
Classical Literacy 700 BCE-400 CE
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of The Classical Age
Conclusion
Timeline
Tools of the trade
Medieval Letterforms and Book Formats 400-1450
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Conclusion
Timeline
Tools of the trade
Renaissance Design: Standardization and Modularization in Print 1450-1660
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Conclusion
Timeline
Tools of the trade
Modern Typography and the Creation of the Public Sphere 1660-1800
Printed matter and the public sphere
Newsbooks, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Conclusion
Timeline
Tools of the trade
the Graphic Effects of Industrial Production 1800-1850
Industrialization and visual culture
Illustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic art
Critical issues
Conclusion
Timeline
Tools of the trade
Mass Mediation 1850-1900s
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Conclusion
Timeline
Tools of the trade
Formations of the Modern Movement 1880s-1910s
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Jugendstil
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Conclusion
Timeline
Tools of the trade
Innovation and Persuasion 1910-1930
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Conclusion
Timeline
Tools of the trade
the Culture of Consumption 1920s-1930s
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Conclusion
Timeline
Tools of the trade
Public Interest Campaigns and Information Design 1930s-1950s
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Conclusion
Timeline
Tools of the trade
Corporate Identities and International Style 1950s-1970s
Image and identity systems
International style
Style, systems, and graphic design concepts
Technology
The profession
Conclusion
Timeline
Tools of the trade
Pop and Protest 1960s-1970s
Pop culture and style
Self-conscious graphic design
Slick surfaces and high production values
Counterculture and the alternative press
Revolutionary culture and protest
Changes in the profession
Critical vocabulary
Conclusion
Timeline
Tools of the trade
Postmodernism in Design 1970s-1980s and Beyond
Postmodern styles
Postmodern consumption and conservatism
Critical theory and postmodern sensibility
Postmodernism and activism
Changes in the profession
Conclusion
Timeline
Tools of the trade
Digital Design 1970s-2000s
Digital technology: from punch cards and plotters to desktop computing
Media transitions: type design and publications
Fluidity and functionality
The myth of immateriality and challenges of digital design
Conclusion
Timeline
Tools of the trade
Graphic Design and Globalization
Globalization and design
Global encounters in design
Global networks and technology
Conclusion
Timeline
Tools of the trade