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| Preface | |
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| Laying a Foundation for Studying Race, Gender, and the Media | |
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| Audiences | |
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| Media Effects | |
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| The Social Psychology of Stereotypes: Implications for Media Audiences | |
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| "He was a Black Guy:" How News's Misrepresentation of Crime Creates Fear of Blacks | |
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| Media Literacy in Eating Disorder Treatment | |
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| Believing Blogs: Does a Blogger's Gender Influence Credibility? | |
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| Video Game Design and Acceptance of Hate Speech in Online Gaming | |
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| Audience Studies | |
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| Women with Physical Disabilities, Body Image, Media, and Self-Conception | |
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| Negotiating the Mediascape: Asian-American Men and American Mass Media | |
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| Man Up: Viewer Responses to Images of Less than Ideal Males in Advertising | |
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| How TV Makes Arabs and Muslims Feel About Themselves | |
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| Finding Home in a Song and a Dance: Nation, Culture, Bollywood | |
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| "Why Don't You Act your Color?": Pre-Teen Girls, Identity, and Popular Music | |
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| Arguing Over Images: Native American Mascots and Race | |
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| Produsage | |
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| Dreaming in Colour: Fan Fiction as Critical Reception | |
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| Crank Dat Barack Obama!: Social Media and the 2008 Presidential Election | |
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| How College Students Display Ethnic Identity on Facebook | |
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| "Walking in the City" in an Age of Mobile Technologies | |
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| "Becoming Modular: the (Re-)Assembled Queer "Male" Body and Its Digitally-Enabled Sexual Economy | |
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| Content | |
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| Journalism, Advertising, and Public Relations | |
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| Why are Some Bullying Victims More Newsworthy Than Others? | |
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| What's in a Name?: Framing the Immigration Story | |
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| Framing Feminism | |
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| "Outwhiting the Whites": An Examination of the Persistence of Asian American Model Minority Discourse | |
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| The Unchanging Face of the News: a Content Analysis of Online News Sites | |
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| Gambling with Identity: American Indian Self-Representations on Tribal Web Sites | |
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| Marketing Authenticity: "Real Indians" as Coming Attractions in Contemporary Hollywood | |
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| Advertising and Hispanic Culture | |
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| "The More You Subtract the More You Add": Cutting Girls Down to Size in Advertising | |
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| Film and Entertainment Television | |
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| "People tell me I'm white": Stephen Colbert and Comic Deconstruction of Colorblindness | |
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| Race, Hierarchy, and Hyenaphobia in "The Lion King," | |
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| Bella's Choice: Deconstructing Ideology and Power in The Twilight Saga | |
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| Mass Media, Mass Media Indians and American Indians | |
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| It's Okay That we Back-Stab Each Other: Cultural Myths that Fuel the Battling Female in The Bachelor | |
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| Is Daddy's Little Girl a Bitch or a Princess?: Narratives of Female Identity on My Super Sweet 16 | |
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| The New Gay Domesticity: Homonormativity in ABC's Brothers and Sisters, Gust a Yep | |
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| Fragmented Femininity: Postfeminism, Motherhood and Multiple Personalities on Prime-Time Television | |
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| Mothers in Media | |
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| Wicked Stepmothers Wear Dior: Hollywood's Modern Fairy Tales | |
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| Music and New Media | |
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| Anti-Gay Speech on the Internet and the Movement to Counteract Cyber-Hate | |
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| Mining the Opinion of the Globe | |
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| Community Blogging as Relational and Identity Resolution: Gender, Race and the "PostSecret" Phenomenon | |
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| Eminem's Love the Way You Lie and the Normalization of Violence Against Women | |
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| AudreyMagazine.com: Portrayals of Asian American Women Online by Asian American Women | |
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| Gender and Race as Meaning Systems: Understanding Theoretical, Historical and Institutional Implications of Sexualized Imagery in Rap Music | |
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| Conflict Diamonds, Globalization and Consumption: An Examination of Kanye West's Diamonds from Sierra Leone | |
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| Resident Racist: Embodiment and Game Controller Mechanics | |
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| Production | |
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| Producing Media Content | |
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| Exploring Gay/Straight Relationships on Local Television News | |
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| The "Tom Joyner Morning Show:" Activist Urban Radio in the Age of Consolidation | |
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| Reflections on Being a Community Journalist | |
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| Locating Butch in "Out of Bounds:" Female Football Players, Expressions of Masculinity, and Participatory Cinema | |
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| Media/Communication Organizations | |
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| POOR Magazine and Civic Engagement Through Community Media | |
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| Women in Television and Radio News | |
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| Planning to Succeed: Role Models of Women Working in Mediated Message Industries | |
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| Epilogue: Concluding Thoughts, Additional Resources | |
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| Contributors | |
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| Appendix: Alternate Tables of Contents | |