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Media of Mass Communication

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ISBN-10: 0205843956

ISBN-13: 9780205843954

Edition: 11th 2013

Authors: John Vivian

List price: $201.87
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Updated in its eleventh edition,The Media of Mass Communicationengages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
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Book details

List price: $201.87
Edition: 11th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 6/21/2012
Binding: Mixed Media
Pages: 504
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 2.090
Language: English

Romance Writers of America's RITA Awards Best First Book Finalist Mary Brady has moved on to Bailey's Cove, Maine, U.S.A. She loves to put these people into impossible situations and then watch them rescue themselves and each other--while they fall in love. When she's not writing fiction, she's working with her hero husband to keep a small manufacturing plant flourishing and applauding her "super" son's college career.John Vivian is a veteran practitioner of many country crafts. He is the author of "Building Stone Walls" and "The Manual of Practical Homesteading". He lives in Vermont.

Mass Media Literacy
Media Ubiquity
Mediated Communication
Literacy for Media Consumers
Assessing Media Messages
Purposeful Mass Communication
Media and Society
Media Technology
Media Technology
Printing Technology
Chemistry Technology
Electrical Technology
Current Technologies
Digital Integration
Technology and Mass Communication
Media Economics
Financial Foundations
Ownership Structures
Alternative Media Ownership
Government Role
New Media Funding
Media Economic Patterns
Ink on Paper
Print Media Industries
Newspaper Industry
Leading Newspapers
Magazine Industry
Reinventing Magazines
Book Industry
Book Genres
Book Industry Prospects
Post-Print Culture
Sound Media
Long-Term Symbiosis
Recording Industry
Radio Industry
Characteristic of U.S. Radio
Influence of Radio
Radio Industry Directions
Motion Media
Movie-Television Meld
Movie Industry
Television Industry Structure
Movie Industry Structure
Motion Media Products
Platform Flux
New Media Landscape
Jobs' Historical Model
Search Engines
User-Generated Sites
Online Commerce
Online Domination
Concept of News
Bennett News Model
Hutchins News Model
Rethinking News Models
Personal Values in News
Variables Affecting News
Quality of News
Journalism Trends
Entertainment in History
Mediated Performance
Sports as Media Entertainment
Sex as Media Content
Gaming as Media Content
Artistic Values
Public Relations
Public Relations Scope
Public Relations in Context
Roots of Public Relations
Public Relations as Strategy
Public Relations Tactics
Importance of Advertising
Origins of Advertising
Advertising Agencies
Placing Advertisements
Brand Strategies
Advertising Tactics
Contemporary Advertising Techniques
Mass Audiences
Discovering Mass Audiences
Audience Measurement Principles
Measuring Audience Size
Audience Measurement Techniques
Measuring Audience Reaction
Audience Analysis
Mass Media Effects
Effects Theories
Lifestyle Effects
Attitude Effects
Cultural Effects
Behavioral Effects
Media-Depicted Violence
Governance and Mass Media
Media Role in Governance
Media Effects on Governance
Government Manipulation of Media
Political Campaigns
Media and Campaign Finance
Mass Media Globalization
Mass Media and the Nation States
War as a Libertarian Test
Online Global Reform
Trans-Border Soft Diplomacy
Arab Media Systems
China Model
Media Law
Intellectual Property
Free Expression
Broadening Protection
The Difficulty of Ethics
Media Ethics
Moral Principles
Process versus Outcome
Potter's Box
Ethics, Law and Practicality
Unsettling Media Issues