Cultural Dimension of Global Business

Name: Cultural Dimension of Global Business
Price: 9.9 USD
Availability: InStock
ISBN: 9780205835591

ISBN-10: 0205835597

ISBN-13: 9780205835591

Edition: 7th 2012 (Revised)

Authors: Gary Ferraro, Elizabeth K. Briody

List price: $61.66

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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.Learning GoalsUpon completing this book readers will be able to:Understand the interaction between global business and cultureDiscuss comparative values and cultural differencesKnow the importance of understanding nonverbal communication patterns prevalent in the international business arenaExamine three functional processes critical to success in conducting global business: negotiating, partnering, and managingNote:…

Book details

List price: $61.66
Edition: 7th
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 7/30/2012
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.704
Language: English

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.