Public Relations Campaigns and Portfolio Building
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Description: The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $11.99
Copyright year: 2012
Publisher: Allyn & Bacon, Incorporated
Publication date: 2/7/2011
Size: 6.46" wide x 9.49" long x 0.28" tall
|Back to Basics|
|How to Find the Perfect Client…or How They Find You|
|Working with the Client|
|The Marketing Tools|
|The Value of Events|
|The Midpoint: How are Your Deliverables Coming Along?|
|The Final Presentation: Your Hard Work Comes Together|