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| Analysis and Argument | |
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| Analyzing Texts | |
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| Understanding Texts Rhetorically | |
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| Understanding Rhetoric | |
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| Understanding Visual Rhetoric | |
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| Strategies for Analyzing Texts Rhetorically | |
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| Analyzing a Comic Strip | |
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| Analyzing Editorial Cartoons | |
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| Reading: Doug Marlette, "I Was a Tool of Satan" | |
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| Writing a Rhetorical Analysis | |
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| Practicing Rhetorical Analysis | |
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| Developing a Thesis Statement | |
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| Analyzing a Student's Writing Sample | |
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| Student Writing: Cyana Chilton, Drugs to Death in a Political Cartoon: An Oversimpliication? | |
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| Referring to Images in Your Writing | |
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| The Writer's Process: Turning to Texts of Your Choice | |
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| Prewriting Using the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Understanding Strategies of Persuasion | |
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| Analyzing Ads as Arguments | |
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| Reading: Seth Stevenson, "You and Your Shadow: the iPod ads are mesmerizing, but does your iPod think it's better than you?" | |
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| Understanding the Rhetorical Appeals | |
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| Appeals to Reason: Logos | |
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| Logical Fallacies | |
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| Appeals to Emotion: Pathos | |
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| Exaggerated Uses of Pathos | |
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| Appeals to Character and Authority: Ethos | |
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| Misuses of Ethos | |
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| Considering Context: Kairos | |
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| The Writer's Process: Using Strategies of Persuasion in Your Own Writing | |
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| Prewriting Using the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Composing Arguments | |
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| Understanding the Canons of Rhetoric | |
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| Invention in Argument | |
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| Arrangement in Argument | |
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| Style in Argument | |
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| Constructing Persona | |
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| Choosing a Rhetorical Stance | |
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| Titles, Introductions, and Conclusions | |
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| Crafting a Position Paper | |
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| Student Writing: Angela Rastegar, Academic Position Paper | |
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| Writing Multiple Sides of an Argument | |
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| Writing a Synthesis Paper | |
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| Reading: Nora Ephron, "The Boston Photographs" | |
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| The Writer's Process: Constructing Your Own Argument | |
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| Prewriting Using the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Research Arguments | |
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| Planning and Proposing Research Arguments | |
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| Asking Research Questions | |
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| Generating Research Questions | |
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| Bringing Your Topic into Focus | |
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| Brainstorming Topics Visually | |
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| Narrowing Your Topic | |
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| Planning Your Research through Writing | |
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| Freewriting about Your Research Topic | |
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| Student Writing: Bries Deerrose, Research Freewrite | |
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| Drafting the Research Hypothesis | |
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| Drafting a Research Proposal | |
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| Student Writing: Susan Zhang, "Little Photoshop of Horrors," Tommy Tsai, Working Hypothesis, Final Reflection Letter | |
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| Best Research Practices | |
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| The Writer's Process: Planning Your Own Research Project | |
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| Prewriting Using the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Finding and Evaluating Research Sources | |
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| Visualizing Research | |
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| Developing Search Terms | |
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| Narrowing Your Search | |
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| Primary and Secondary Sources | |
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| Finding Primary Sources | |
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| Searching for Secondary Sources | |
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| Keeping a Research Log | |
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| Evaluating Your Sources | |
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| Evaluating Websites | |
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| Evaluating Library and Database Sources | |
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| Student Writing: Sean Bruich, Field Research Inquiry Letter | |
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| Evaluating Field Research and Statistics | |
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| Evaluating Field Research Sources | |
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| Creating a Dialogue with Your Sources | |
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| Student Writing: Amanda Johnson, Dialogue of Sources | |
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| Writing an Annotated Bibliography | |
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| The Writer's Process: Finding, Evaluating, and Recording Your Own Sources | |
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| Prewriting with the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Organizing and Writing Research Arguments | |
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| Organizing Your Draft in Visual Form | |
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| Learning Outline Strategies | |
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| Outlines with Subheads and Transitions | |
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| Student Writing: Dexian Cai, Outline | |
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| Spotlight on Your Argument | |
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| Integrating Research Sources | |
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| Choosing Summary and Paraphrase | |
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| Using Direct Quotations | |
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| Integrating, Not Inserting, Quotations | |
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| Documentation during Integration | |
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| Drafting Your Research Argument | |
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| Keeping Your Passion | |
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| Collaboration through Peer Review | |
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| Student Writring: Sunthar Premakumar, Bollywood Sing-Along (draft) | |
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| Revising Your Draft | |
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| Troubleshooting | |
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| Student Writing: Sunthar Premakumar, Bollywood Sing-Along (revised excerpt) | |
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| The Writer's Process: Drafting and Revising Your Own Research Argument | |
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| Prewriting with the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Avoiding Plagiarism and Documenting Sources | |
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| Rhetorical Imitation and Intellectual Property: Understanding Plagiarism | |
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| Avoiding Unintentional Plagiarism | |
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| Citing Sources for Downloaded Images and Multimedia | |
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| Understanding Documentation Style | |
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| In-text Citations: Documentation as Cross-Referencing | |
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| Using Notes for Documentation | |
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| MLA-Style Works Cited Lists | |
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| Documentation for Print and Online Sources | |
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| Documentation for Visual, Audio, and Multimedia Sources | |
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| Student Paper in MLA Style: Tanner Gardner, Show Me the Money: the Globalization of the NBA | |
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| The Writer's Process: Reviewing Your Own Writing | |
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| Prewriting with the Envision Website | |
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| Writing Projects | |
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| Design and Delivery | |
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| Designing Arguments | |
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| Understanding Document Design and Decorum | |
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| Understanding Academic Writing Conventions | |
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| Integrating Images in Academic Writing | |
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| Design of Academic Papers | |
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| Student Writing: Allison Woo, "Slaying the Dragon" (excerpt) | |
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| Tools of Design for Academic Audiences | |
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| Composing an Abstract | |
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| Shaping Your Bio | |
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| Combining Visual and Verbal Design Elements | |
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| Student Writing: Ashley Mullen, Newsletter | |
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| Designing Arguments for Public Audiences | |
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| Student Writing: Chris Couvelier and Gene Ma, Newsletter and Website | |
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| Formatting Writing for Audiences | |
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| Reading: What's Wrong with the Body Shop? | |
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| Designing Visual Arguments | |
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| Crafting an Op-Ad | |
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| Student Writing: Carrie Tsosie, "Alternative Energy for Whom?" | |
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| Producing a Photo Essay | |
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| Student Writing: Ye Yuan, "Looking through the Lens" | |
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| Composing a Website | |
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| Student Writing: Sarah Douglas, Website | |
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| Making a Multimedia Montage | |
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| Student Writing: Yang Shi, Photo Montage | |
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| The Writer's Process: Designing Your Own Arguments | |
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| Prewriting with the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Delivering Presentations | |
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| Understanding the Branches of Oratory | |
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| Audience, Purpose, and Persona | |
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| Transforming Research into a Presentation | |
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| Selection | |
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| Organization | |
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| Student Writing: Tommy Tsai, Presentation Outline | |
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| Translation | |
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| Transformation into Action | |
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| Student Writing: Susan Zhang, Presentation | |
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| Considering Strategies of Design | |
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| Using Visuals Rhetorically | |
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| Writing for Poster Sessions | |
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| Student Writing: Tanja Haj-Hassan, Carlos Ortiz, and Jonathan Hwang, Research Posters | |
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| Writing for PowerPoint or Slide-based Presentations | |
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| Student Writing: Natalie Farrell, Slides | |
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| Possibilities for PowerPoint | |
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| Student Writing: Tracy Hadnott, Sarah Trube, Morgan Springer, Kavi Vyas, Presentations | |
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| Choosing Methods of Delivery | |
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| Embodied Rhetoric | |
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| Practicing Your Presentation | |
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| Anticipating Problems and the Question-and-Answer Session | |
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| Documenting Your Presentation | |
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| The Writer's Process: Creating Your Own Presentation | |
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| Prewriting with the Envision Website | |
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| Prewriting Checklist | |
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| Writing Projects | |
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| Readings | |
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| Fueling Ourselves | |
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| You Are What You Eat | |
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| Kate Murphy, "First Camera, Then Fork" | |
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| Facebook: Documenting What We Eat (photographs) | |
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| Jeffrey Kluger, "How America's Children Packed on the Pound" | |
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| Michelle Obama, Remarks Prepared for the Let's Move Launch, 2/9/2010 | |
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| United States Department of Agriculture Food Pyramids | |
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| Michael Pollan, "When a Crop Becomes King" | |
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| Corn Refiners Association ad campaign: "Changing the Conversation about High Fructose Corn Syrup" | |
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| John Cloud, "Eating Better then Organic" | |
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| Peter Menzel and Faith d'Aluisio, photographs from Hungry Planet | |
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| "Can Biotech Food Cure World Hunger?" A Room for Debate from the New York Times | |
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| Greening Culture | |
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| Al Gore, images from An Inconvenient Truth | |
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| Bjorn Lomborg, "Inconvenient Truths for Al Gore" | |
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| Elizabeth Kolbert, "Can American Go Green?" | |
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| American Public Transportation Association ad campaign: "Go Green. Go Public" | |
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| Toyota Prius ad campaign | |
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| Terrachoice Environmental Marketing, "The Seven Sins of Greenwashing" | |
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| Alex Steffen, "On Earth Day" | |
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| British Petroleum ad campaign: "Beyond Petroleum" | |
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| Geoffrey Johnson, "Marking Earth Day Inc." | |
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| Jared Diamond, "Will Big Business Save the Earth?" | |
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| Al Gore, Nobel Peace Prize Lecture, 12/10/2007 | |
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| Mark Jacobson and Mark A. DeIucchi, "A Path to Sustainable Energy by 2030" | |
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| Culture 2.0 | |
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| Social Lives and Social Media | |
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| Pew Research Center, Summary of Findings: Social Media and Young Adults | |
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| Danah boyd, "Social Network Site Taste Test: MySpace or Facebook? | |
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| Clive Thompson, "I'm So Digitally Close to You" | |
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| "MySpace Outage Leaves Millions Friendless" from The Onion | |
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| Steven Johnson, "How Twitter Will Change the Way We Live" | |
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| Art Silverblatt, "Twitter as Newspeak" | |
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| Randall Munroe, "XKCD Seismic Waves" (cartoon) | |
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| Evgeny Morozov, "From slactivism to activism" (blog post) | |
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| Mir Hossein Mousavi, Twitter messages from Iran, June 2009 | |
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| Virtual Worlds and Gaming Life | |
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| Mark Stephen Meadows, from I, Avatar | |
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| Robbie Cooper, from Alter Ego: Avatars and Their Creators (photographs and text) | |
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| Ads from Game Informer | |
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| Sheri Graner Ray, "But What If the Player Is Female?" | |
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| Zoe Flower, "Getting the Girl: the Myths, Misconceptions, and Misdemeanors of Females in Games" | |
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| Gerard Jones, "Shooters" from Killing Monsters | |
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| Daniel Terdiman, "Playing Games with a Conscience" | |
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| Screenshots from Ayiti: the Cost of Life, Homeland Guatanamos, and Energyville | |
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| Who Owns Popular Culture? | |
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| Keith Aoki, James Boyle, and Jennifer Jenkins, from Bound by Law (graphic novel) | |
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| Michael Eisner, Address before Members of the United States Congress | |
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| Bret Dawson, "The Privatization of Our Culture" | |
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| Movie poster: Revelations | |
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| Lawrence Lessig, "Remixed Media" from Remix: Making Art and Commerce Thrive in the Hybrid Economy | |
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| Laura Miller, "Plagiarism: the Next Generation" | |
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| DJ Danger Mouse, The Grey Album (album cover) and Pride and Prejudice and Zombies (book cover) | |
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| Bill Werde, "Hijacking Harry Potter, Quidditch Broom and All" | |
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| Marked Bodies | |
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| Imagining the Ideal Body | |
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| Susie Orbach, "Fat Is an Advertising Issue" | |
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| John Riviello, "What If Barbie Was an Actual Person?" (images) | |
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| Mim Udovitch, "A Secret Society of the Starving" | |
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| National Eating Disorders Association 2004 Get Real ad campaign | |
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| Susan McClelland, "Distorted Images: Western Cultures Are Exporting Their Dangerous Obsession with Thinness" | |
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| Charles Atlas ad | |
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| Harrison G. Pope, Jr., Robert Olivardia, Amanda Gruber, and John Borowieki, "Evolving Ideals of Male Body Image as Seen through Action Toys" | |
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| Kim Franke-Folstad, "G.I. Joe's Biceps Are Not a Big Deal" | |
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| Fashion Statements | |
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| Pamela Abbott and Francesca Sapsford, "Clothing the Young Female Body" | |
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| "Dress for Success" (images) | |
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| Rob Dobi, "Emo for Girls," "Emo for Boys" (images and text) | |
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| Ruth La Ferla, "Wearing Their Beliefs on Their Chests" | |
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| "Mary Is My Homegirl" T-shirt | |
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| Paul Mitchell, "Faith and Fashion: the Power of T-shirt Evangelism | |
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| Marjan Satrapi, "The Veil" from Persepolis: the Story of a Childhood (graphic novel) | |
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| Shirin Neshat, "Women of Allah: Rebellious Silence" (photograph) | |
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| Bell hooks, "Straightening Our Hair" | |
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| Chris Rainer, "Tattoos, Piercings, and Body Markings" (photographs and text) | |
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| Josie Appleton, "The Body Piercing Project" | |
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| Sports and Media | |
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| Engineering a Better Athlete | |
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| Bigger, Stronger, Faster (movie posters and text) | |
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| Steroids and Baseball (cartoons) | |
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| Steven Shapin, "Clean Up Hitters: the Steroid Wars and the Nature of What's Natural" | |
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| Mike Sokolove, "Drug in Sport: the Shape to Come" | |
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| Margaret Munro, "Dressing for Success at the Olympics: Is It 'Doping on a Hanger' or Is It Just a Swimsuit?" | |
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| Speedo LZR Racer ad | |
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| Kieron Murphy, "Engineering a Better Olympic Athlete" | |
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| Andrew Tilin, "Ready, Set, Mutate!" | |
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| Playing Against Stereotypes | |
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| Carlos Serrao, "Anything You Can Do" (photograph) | |
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| Thad Mumford, "The New Minstrel Show: Black Vaudeville with Statistics" | |
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| Todd Boyd, "Doin' Me" from Young, Black, Rich, and Famous | |
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| Ellis Cashmore, "Tiger Woods and the New Racial Order" | |
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| Dave Zirin, "Say It Ain't So, Big Leagues" | |
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| Sports Illustrated covers: Anna Kournikova and Serena Williams | |
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| The Media Education Foundation, "Playing Unfair" (transcript) | |
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| Shannon Ryan, "Banking on Beauty" | |
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| WNBA "Expect Great" ad campaign (image and transcript) | |
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| Representing Reality | |
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| Snapshots of the Ordinary | |
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| Lenore Skenazy, "Don't Smile for the Camera" | |
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| Michael Williams, Richard Cahan, and Nicholas Osborn, "Who We Were: A Snapshot History of America" | |
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| Patrick Cox, "America 24/7: A Family Photograph Album" (text and photographs) | |
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| Philippe Kahn, "Photography Changes the Way We Communicate" | |
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| David Pogue, "Photo Sharing Even the Folks Can Handle" | |
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| Michael Strangelove, "There Is No Shame in Watching YouTube" | |
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| Images of Crisis | |
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| Daniel Okrent, "The Public Editor: No Picture Tells the Truth the Best Do Better than That" | |
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| Bruce Jackson, "Letters to the Public Editor: Some Words about Those Pictures" | |
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| James Nachtwey, "Haiti: Out of the Ruins" (photo essay) | |
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| Charles Porter, "Tragedy in Oklahoma" | |
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| Joe Strupp, "The Photo Felt Around the World" | |
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| Mark Glaser, "Did London Bombings Turn Citizen Journalists into Citizen Paparazzi?" (text and photographs) | |
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| "Citizen Journalist Sets the World a Twitter after Denver Plane Crash" | |
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| "War, Live" (interview transcript) | |
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| David Leeson, "Photographs and Stories" (text and photographs) | |
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| Newshour Extra with Jim Lehrer, "Pros and Cons of Embedded Journalism" | |
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| Crossing Cultures | |
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| Borderlands | |
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| Alex Webb, "Life on the Border" (photographs) | |
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| Hilary Hylton, "Calls to Shut U.S.-Mexico Border Grow in Flu Scare" | |
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| Teresa Hayter, "The New Common Sense" | |
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| Cynthia Gorney, "Mexico's Other Border" (text and photographs) | |
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| Ted Robbins, "'America's Toughest Sheriff' Takes on Immigration" (interview transcript) | |
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| James Nachtwey, "Caught Crossing" (photo essay) | |
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| Michel Martin, "With Immigration, Racism Knows No Borders" | |
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| Thomas L. Friedman, "America's Real Dream Team" | |
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| Stephen Steinlight, "Thomas L. Friedman: For of Open-Borders and 'Comprehensive Immigration Reform'?" | |
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| Lexington, "The Hub Nation" | |
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| Ezra Klein, "Nativism Doesn't Appear to Be on Much of a Rise" (blog post) | |
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| Frank James, "Phoenix (Los) Suns Wade into Immigration Fight" (blog post) | |
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| McDonaldization | |
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| Mark Rice-Oxley, "In 2000 Years, Will the World Remember Disney or Plato?" | |
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| Qui Jianghong, "KFC and McDonald's: A Model of Blended Culture" | |
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| Joseph Davicsin and Jerome Sklarsky, "The Daily Targum: Two Opinions on McDonaldization" | |
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| Interview with George Ritzer | |
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| Paul Feine, "McBastards: McDonald's and Globalization" | |
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| Randy James, "A Brief History of McDonald's Abroad" | |
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| Stephanie Clifford, "Burnishing a Brand by Selecting an 'Idol'" | |